Sponsorship Operations Program Manager , AWS Marketing Global Brand Partnerships
Sponsorship Operations Program Manager , AWS Marketing Global Brand Partnerships
Posted on :
31-05-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 72600 - 155200
Vacancy
1 Vacancy
Posted on :
31-05-2025
Job Description
Part of AWS Marketing Global Brand Partnerships the Global Sponsorship Program creates strategic ROI generating sponsorship opportunities for AWS Partners and customers. Our program is designed to support companies in growing their business with AWS and our customers. Sponsorship opportunities are offered globally across a variety of marketing programs. The Global Sponsorship program is designed to 1/engage customers with quality sponsor developed content education and networking; 2/deliver partner shared leads and ROI to sponsors; 3/optimize revenue cost recovery for AWS Marketing; and 4/execute a sponsorship program aligned to AWS business priorities. We design sponsorship programs with equal focus on our four goals. AWS Marketing events with sponsorship programs include re:Invent re:Inforce Commercial and Public Sector Summits industry events third-party programs executive marketing events and field programs.
As a Sponsorship Operations Manager you will own the operational excellence and delivery of our Global Sponsorship Program with a focus on our re:Invent and re:Inforce event programs. You will support the management of a multi-million-dollar portfolio of sponsorships for our learning events that engage our customers and drive our business growth. You will be responsible for end-to-end sponsorship operational strategy execution benefits delivery and financial management while serving as the technical and operational backbone for our sponsorship program and community of partners.
Key job responsibilities
Strategic Oversight & Package Management
Lead strategic review and provide feedback to sponsorship program managers on package development
Partner with agencies on discovery ideation and pricing strategies for sponsorship offerings based on the cost to execute
Evaluate and consult on feasibility of custom sponsorship packages
Drive floor plan strategy in partnership with Global Events Expo lead
Own strategic space planning and location optimization across events
Own all RACI charts and assigning roles and responsibilities to key contributors
Program Execution Delivery & Operational Excellence
Own end-to-end post-sale operational execution including comprehensive project management oversight
Lead operational execution of all sponsor benefits including:
o Booth builds and selection processes
o Sponsor pavilions and access management
oTool benefits implementation
o Deliverable execution and tracking
Create and implement scalable processes for tracking and reporting work back schedules
Drive onsite preparation and execution across all sponsored elements
Serve as primary sponsorship operations stakeholder in strategic planning meetings
Financial Management & Reporting
Own weekly budget reporting and reconciliation with agency partners
Owns pre-event invoicing management and post-event reconciliation / collections in coordination with accounts receivable
Develop and maintain comprehensive tracking mechanisms for all operational aspects
Create and deliver regular progress reports to account management stakeholders
Stakeholder & Agency Management
Partner with internal stakeholders to conduct discovery and implementation of sponsor benefits
Oversee agency execution across multiple work streams including:
o Project management and timeline adherence
o Booth construction and sponsor pavilion management
o Ambassador program execution
o Agenda creation and management
Partner with central Business Planning and Operations team associated with Exhibitor Resource Center construction tool management and lead reporting
Build and maintain successful relationships with key internal teams and external partners
Sales and Revenue Support
Establishes inventory tracking mechanisms for all sponsorship benefits and owns inventory reconciliation. Reports inventory updates to sales and operations team
Supports sponsorship program managers in obtaining all custom contract information and detailing benefits delivery
Manages housing and registration benefits delivery in partnership with our Business Planning and Operations team
Communications and Enablement
Owns overall alias management and escalations. Ensures alias SLAs are being met by customer service agency team and supports with tooling optimization
Reviews weekly communications and enablement materials including documentation (webinar decks KBYGs etc) sent to sponsors
Builds a calendar of resource hub articles to support sponsor enablement and assigns ownership to key contributors
About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.
Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
- Bachelors degree or equivalent practical experience
- 5 years of program or project management experience leading complex technical initiatives
- Demonstrated experience managing agency relationships and large-scale event operations
- Successful track record of financial management and reconciliation with budgets of $5M
- Experience managing large-scale trade show or conference operations
- MBA or relevant advanced degree
- 5 years of experience in marketing operations event management or similar technical program management roles
- Industry certifications (PMP CEM or equivalent)
- Technical acumen with experience in process automation and creating and implementing operational processes at scale
- Deep expertise with event management platforms (RainFocus Airtable Zendesk Workfront)
- Proven experience managing complex stakeholder relationships across global programs
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72600/year in our lowest geographic market up to $155200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
As a Sponsorship Operations Manager you will own the operational excellence and delivery of our Global Sponsorship Program with a focus on our re:Invent and re:Inforce event programs. You will support the management of a multi-million-dollar portfolio of sponsorships for our learning events that engage our customers and drive our business growth. You will be responsible for end-to-end sponsorship operational strategy execution benefits delivery and financial management while serving as the technical and operational backbone for our sponsorship program and community of partners.
Key job responsibilities
Strategic Oversight & Package Management
Lead strategic review and provide feedback to sponsorship program managers on package development
Partner with agencies on discovery ideation and pricing strategies for sponsorship offerings based on the cost to execute
Evaluate and consult on feasibility of custom sponsorship packages
Drive floor plan strategy in partnership with Global Events Expo lead
Own strategic space planning and location optimization across events
Own all RACI charts and assigning roles and responsibilities to key contributors
Program Execution Delivery & Operational Excellence
Own end-to-end post-sale operational execution including comprehensive project management oversight
Lead operational execution of all sponsor benefits including:
o Booth builds and selection processes
o Sponsor pavilions and access management
oTool benefits implementation
o Deliverable execution and tracking
Create and implement scalable processes for tracking and reporting work back schedules
Drive onsite preparation and execution across all sponsored elements
Serve as primary sponsorship operations stakeholder in strategic planning meetings
Financial Management & Reporting
Own weekly budget reporting and reconciliation with agency partners
Owns pre-event invoicing management and post-event reconciliation / collections in coordination with accounts receivable
Develop and maintain comprehensive tracking mechanisms for all operational aspects
Create and deliver regular progress reports to account management stakeholders
Stakeholder & Agency Management
Partner with internal stakeholders to conduct discovery and implementation of sponsor benefits
Oversee agency execution across multiple work streams including:
o Project management and timeline adherence
o Booth construction and sponsor pavilion management
o Ambassador program execution
o Agenda creation and management
Partner with central Business Planning and Operations team associated with Exhibitor Resource Center construction tool management and lead reporting
Build and maintain successful relationships with key internal teams and external partners
Sales and Revenue Support
Establishes inventory tracking mechanisms for all sponsorship benefits and owns inventory reconciliation. Reports inventory updates to sales and operations team
Supports sponsorship program managers in obtaining all custom contract information and detailing benefits delivery
Manages housing and registration benefits delivery in partnership with our Business Planning and Operations team
Communications and Enablement
Owns overall alias management and escalations. Ensures alias SLAs are being met by customer service agency team and supports with tooling optimization
Reviews weekly communications and enablement materials including documentation (webinar decks KBYGs etc) sent to sponsors
Builds a calendar of resource hub articles to support sponsor enablement and assigns ownership to key contributors
About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.
Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
- Bachelors degree or equivalent practical experience
- 5 years of program or project management experience leading complex technical initiatives
- Demonstrated experience managing agency relationships and large-scale event operations
- Successful track record of financial management and reconciliation with budgets of $5M
- Experience managing large-scale trade show or conference operations
- MBA or relevant advanced degree
- 5 years of experience in marketing operations event management or similar technical program management roles
- Industry certifications (PMP CEM or equivalent)
- Technical acumen with experience in process automation and creating and implementing operational processes at scale
- Deep expertise with event management platforms (RainFocus Airtable Zendesk Workfront)
- Proven experience managing complex stakeholder relationships across global programs
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72600/year in our lowest geographic market up to $155200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Exec
Employment Type
Full-Time
Department / Functional Area
Key Skills
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