Social Media Marketing Manager/TL
Social Media Marketing Manager/TL
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Job Description
Position: Social Media Marketing – Team Lead/Manager
Location: Bhiwandi Maharashtra
Experience: 5 Years
Salary: 30000 to 70000 per month (3.6 LPA to 8.4 LPA)
Employment Type: Full-time On-site
About the Role
We are looking for a results-driven and strategic Social Media Marketing Team Lead/Manager to spearhead our brand’s social media efforts. The ideal candidate will bring hands-on experience in social media strategy content creation and campaign execution with a keen understanding of how to build and engage online communities that align with business goals.
Key Responsibilities
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Social Media Strategy: Develop and implement tailored social media strategies to increase brand awareness and audience engagement across platforms such as Facebook Instagram LinkedIn and Twitter.
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Content Management: Oversee the creation and curation of engaging content ensuring brand consistency and message alignment.
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Team Leadership: Lead and mentor a team of junior marketers and content creators to ensure timely delivery of quality work.
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Community Engagement: Monitor social channels engage with followers and build a loyal online community.
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Performance Analysis: Track and report on social media performance metrics using tools like Meta Business Suite Google Analytics or similar platforms; recommend improvements based on data insights.
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Paid Campaigns: Plan and execute targeted advertising campaigns on platforms like Facebook and Instagram to generate traffic and conversions.
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Trend Awareness: Stay informed about emerging social media trends tools and platform updates to keep the brand at the forefront of digital marketing.
Qualifications
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Experience: Minimum of 5 years in social media marketing with demonstrable success in managing brand campaigns and leading teams.
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Education: Bachelor’s degree in Marketing Communications or a related field. Certifications in social media marketing are advantageous.
Skills and Competencies
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Proficiency in social media management tools (e.g. Hootsuite Buffer).
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Solid understanding of SEO analytics and web traffic metrics.
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Strong communication creative writing and content editing skills.
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Ability to derive insights from data and adjust strategies accordingly.
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Organized proactive and capable of handling multiple tasks in a fast-paced environment.
Preferred Attributes
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Experience in B2C sectors such as retail or e-commerce.
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Understanding of the local consumer behavior and market dynamics in Bhiwandi and surrounding areas.
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Strong leadership and team management skills.
Employment Type
Full Time
