Digital Campaign Marketing Manager, Enterprise

Company Overview

At Motorola Solutions we believe that everything starts with our people. Were a global close-knit community united by the relentless pursuit to help keep people safer everywhere. Our critical communications video security and command center technologies support public safety agencies and enterprises alike enabling the coordination thats critical for safer communities safer schools safer hospitals and safer businesses. Connect with a career that matters and help us build a safer future.

Department Overview

Job Description

• The Digital Campaigns Marketing Manager is responsible for leading the organizations campaign strategy planning execution and measurement for our Enterprise solutions and technology.

• Working collaboratively with the broader NA Enterprise Marketing Marketing Teams this position will identify and prioritize campaigns channels promotions and strategies to drive demand lead generation and awareness to our key audiences.

• Seeking someone who possesses a passion for digital marketing has a data-driven decision mindset is able to grow and nurture relationships with our key working partners is ready to spearhead and strategically orchestrate new marketing initiatives in an exciting and rewarding team environment.

Primary responsibilities include but not limited to:

• Lead the creation planning and execution of the integrated digital marketing objectives and strategies for our enterprise solutions and technology including audience segmentation outbound email paid and organic media mix 3rd party media channel recommendations and website planning and organization.

• Define common campaign goals structure and elements to be used across online campaigns including but not limited to: Email Automation Paid Search Digital Display Social Media Google Bing and more.

• Track KPIs and develop campaigns and strategies that tie back to revenue goals. Perform analyses on the media mix budget distribution and segmentation strategy regularly. Work directly with the internal media team to optimize marketing budgets efficiently.

• Lead the creation of compelling marketing creative and digital website content in an effort to drive demand through various integrated digital channels.

• Continuously test and optimize existing campaigns to improve the customer experience to grow revenue and increase account engagement leading to cross-sell/upsell opportunities.

• Coordinate with key functions (marketing operations portfolio and pipeline expansion marketing field marketing website team and product teams) to ensure proper go-to-marketing strategy management and reporting of campaign attribution online use and engagement.

Additional Knowledge/Skills:

• Ability to think big picture and holistically to help drive campaign initiatives to meet demand generation revenue goals.

• Go-getter with the mindset to take ownership and drive results. A proactive approach to problem identification and resolution.

• Team player who enjoys working closely with other team members.

• Exceptional verbal and written communication skills confident in ability to write short and long-form copy.

• Experience working directly with sales leadership external agencies marketing operations graphic designers copywriters and other development teams.

• Demonstrated project management skills and proven ability to deliver results in a fast-paced deadline-oriented environment.

• Experience working with marketing automation platforms (Eloqua a plus) Content Management Systems (i.e. Adobe Experience Manager) and analytics tools (Google Analytics Hotjar).

• Ability to understand marketing data and analysis while developing plans to adjust tactics from these insights.

Target Base Salary Range: $58700 -$108600 USD

Consistent with Motorola Solutions values and applicable law we provide the following information to promote pay transparency and equity. Pay within this range varies and depends on job-related knowledge skills and experience. The actual offer will be based on the individual candidate.

Basic Requirements

• Bachelors Degree

Travel Requirements

Relocation Provided

Position Type

Referral Payment Plan

Our :

• Incentive Bonus Plans
• Medical Dental Visionbenefits
• 401K
• 10 Paid Holidays
• GenerousPaidTime Off Packages
• Employee Stock Purchase Plan
• PaidParental & Family Leave
• and more!

EEO Statement

Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion or belief sex sexual orientation gender identity national origin disability veteran status or any other legally-protected characteristic.

We are proud of our people-first and community-focused culture empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If youd like to join our team but feel that you dont quite meet all of the preferred skills wed still love to hear why you think youd be a great addition to our team.

Were committed to providing an inclusive and accessible recruiting experience for candidates with disabilities or other physical or mental health conditions. To request an accommodation please complete thisReasonable Accommodations Formso we can assist you.