Sr. Partner Marketing Program Strategist
Sr. Partner Marketing Program Strategist
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Overview
Utilize your partner marketing expertise and excellent communication skills to support the creation of co-marketing programs to meet Esris business objectives. This includes developing executing and managing marketing programs and campaigns with strategic partners for joint brand awareness market influence and demand generation.
Responsibilities
- Support partner marketing programs for marketing through and marketing with our 2800 Esri Partner Network organizations that include multinational alliance and system integrator partners
- Joint marketing planning and execution maintaining partner marketing benefits partner enablement and marketing best practice sharing within the partner community
- Manage 3-5 marketing campaigns from design through execution of tactical marketing activities working collaboratively across cross-functional teams; this includes managing content development advertising creating/amplifying social posts coordinating customer success stories eBooks blog posts and updating web pages
- Develop aligned strategy for Esris presence at partner events and execute all aspects of event marketing support from booth messaging graphics staff participation pre-event and post-event promotion on-site lead capture and sales follow-up
- Build strong joint value propositions and messaging that fit within each companys messaging and strategies and corresponding offers and assets
- Build optimized customer journeys by creating and personalizing anchor and supporting content nurture assets and sales enablement content to drive optimal results
- Leverage marketing analytics and reporting platforms to determine campaign success criteria manage campaign status reports and continuously audit and improve the digital experience and outcomes for ROI
- Build and maintain effective relationships with internal stakeholders and subject matter experts to align on market opportunities objectives benchmarks messaging and audience targets and content to ensure program and campaign success
Requirements
- 8 years of experience in channel/partner marketing for technology companies
- Proven 3-5 year track record for successfully developing executing and measuring successful integrated and digital marketing campaigns
- Strategic thinker that can effectively manage multiple projects simultaneously and work well in a cross-functional team environment
- Self-starter detail and task oriented highly organized with a customer-oriented attitude
- Strong written and verbal communication skills
- Strong project management and problem-solving skills
- Bachelors in marketing business or related field
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Masters in business marketing or related field
- Experience with Adobe Analytics Adobe Audience Adobe Target Power BI Pardot and/or Salesforce
- Knowledge of GIS/Esri products
#LI-KM2
Required Experience:
Senior IC
Employment Type
Full Time
