At Weights & Biases our mission is to build the best tools for AI developers. Since founding and building the first experiment tracking product the company has expanded its solution into an AI developer platform with two products - W&B Models for teams building and training AI models and W&B Weave for teams building AI agentic applications. The Weights & Biases AI developer platform has been used by over 1 million developers and serves a high-quality customer base of over 1500 paying customers including over 30 foundation model builders.
As the Head of Revenue Marketing you will report to the VP of Revenue who leads the global organization serving customers in the North America Europe and Asia Pacific regions. You will be responsible for building and managing the demand generation event marketing field marketing digital marketing and marketing operations functions. The role will own the demand generation strategy and execution to create the requisite pipeline for the global Weights & Biases revenue team to meet the financial targets of the business.
Responsibilities
Develop and implement a multi-channel demand generation strategy that drives growth in qualified opportunities and pipeline within our Target Account List.
Support sales teams in North America Europe and Asia Pacific regions
Leverage data and analytics to monitor performance optimize campaigns evaluate channel performance and allocate and reallocate budget to maximize growth objectives
Partner with Product Marketing to design and implement compelling campaigns and messaging targeting the buyer personas in our Target Account List
Partner with Sales to develop and execute integrated ABM campaigns focused on the shared Target Account List
Partner with Data Science to identify and improve data collection and instrumentation approaches to improve the Lead-to-Opp funnel conversion
Partner with Revenue Operations to ensure data integrity funnel definitions and performance metrics are aligned across the revenue engine to enable predictable pipeline creation and accurate attribution
Partner with SDR leader and team for strong alignment around campaign execution lead handoff and feedback loops to increase conversion from MQL to SQL
Experiment with new channels and new content to reach and engage new buyers
Hire manage and coach a team of Demand Generation Marketing Ops and Event & Field Marketers to create a high-performing team
Requirements
10 years of experience in B2B demand generation within the software industry
5 years of progressive management experience with experience building and leading a team of 10 Marketing and MOps professionals
Experienced managing a $5M-10M program budget and delivering $50-100M in New Business Pipeline
Experience marketing a technical product to engineers engineering managers and technology executives
Experience supporting Enterprise and PLG GTM motions.
Experience supporting sales teams in North America EMEA and APAC
Outstanding references from previous sales leaders you have partnered with to create new business pipeline
Experience in a scale up environment where the business has grown from $50M to $500M ARR
Curiosity and a willingness to learn about how AI developers train AI models and develop AI applications
Fluency in Marketo and Salesforce
Bachelors degree in computer science marketing business or related area; MBA is a plus.
Location: preference for the San Francisco Bay Area but will consider remote candidates anywhere within the 48 contiguous U.S. states
Our Benefits
Flexible time off
Medical Dental and Vision for employees and Family Coverage
Remote first culture with in-office flexibility in San Francisco
Home office budget with a new high-powered laptop
Truly competitive salary and equity
12 weeks of Parental leave (U.S. specific)
401(k) (U.S. specific)
Supplemental benefits may be available depending on your location
Explore benefits by country
We encourage you to apply even if your experience doesnt perfectly align with the job description as we seek out diverse and creative perspectives. Team members who love to learn and collaborate in an inclusive environment will flourish with us. We are an equal opportunity employer and do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status. If you need additional accommodations to feel comfortable during your interview process reach out
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