Marketing Manager - Pharma Trade Generics

YO HR CONSULTANCY

Posted on : 28-05-2025

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1 Vacancy

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Job Location

Delhi - India

Monthly Salary

INR 1000000 - 2000000

Vacancy

1 Vacancy

Posted on : 28-05-2025

Job Description

Marketing Manager - Trade Generics

Location: Mumbai & Surat

Experience: 5 to 10 Years

Key Responsibilities:

Setup overall Marketing & Product management strategy - Design marketing & GTM strategy for setting up the trade generics business from scratch; focused on a Direct-to-retail model of sales

Work closely with the senior advisor & state sales manager for brand building marketing and promotion

Initially report to the promoter and later to BU head

Experience:

Educational Qualification: Bachelors/ MBA

5 years of marketing experience in the trade generics division of a pharmaceutical company is must

Relevant roles: Marketing Manager/ Marketing Executive of a pharmaceutical company

Prior experience of leading the marketing efforts from scratch for a new pharma company/ division focused on Trade Generics is preferred

Role & Responsibilities

Branding & Marketing Strategy :

Branding Guide the product branding competitor benchmarking to create differentiation for client

Marketing budget & monitoring Plan to maximize ROI; Manage tracking & reporting of the performance of marketing campaigns to improve effectiveness

Regulatory compliances - Ensure all marketing activities comply with pharmaceutical regulation

Promotional Materials/ Programs:

Collaterals Design & develop marketing collaterals to be used by the sales team for product awareness

Lead trade activation programs including trade fairs product demonstrations and chemist engagement initiatives to boost sales

Overall management of promotional programs awareness efforts for initial market penetration and eventual expansion

Support to sales team in pilot launch & pan India scale-up :

Collaborate with the sales team to drive initial market penetration; gain their feedback to refine & tailor strategies for the channel

Actively involve with inputs to create the playbooks from pilot learnings

budget planning,marketing collaterals,regulatory compliance,collaterals development,collateral development,marketing campaigns,sales support,direct-to-retail sales,generic ,branding,sales collaboration,brand building,budget management,sales team collaboration,product management,trade activation programs,strategy,market penetration,collateral design,marketing campaign,market research,trade marketing,digital marketing,trade generics,promotional programs,promotional,marketing budget management,marketing strategy,promotional materials,gtm strategy,performance tracking,trade activation

Employment Type

Full Time

Company Industry

Key Skills

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About Company

YO HR CONSULTANCY

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Marketing Manager - Pharma Trade Generics

YO HR CONSULTANCY

Job Description

Employment Type

Company Industry

Key Skills

About Company

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