Sr. Director, Marketing Communications

What Youll Bring:

• Bachelors degree in marketing or communications with 15 years of experience in marketing communications. An MBA in Marketing Communications and strong experience in digital marketing is preferred.
• Demonstrated ability to think outside of the box with proficiency in strategic planning vendor negotiation budgeting and communications.
• Excellent organizational analytical and negotiating skills combined with superior oral and written communication skills.
• Proven ability to meet deadlines and work under pressure with a track record of delivering results.
• Ability to manage and prioritize multiple projects with varying due dates and requirements.
• Experience managing a marketing team or similar with excellent prioritization and organizational skills.
• Proficiency with Microsoft Office Suite or similar applications.
• Fluency in English; proficiency in French is a plus.
• Proven experience in planning coordinating and executing events.
• Strong organizational and project management skills.
• Ability to manage event logistics including vendor management and budget oversight.
• Experience in developing event marketing plans to drive attendance and engagement.

Impact Youll Make:

We are seeking a dynamic and experienced individual to operate as the Senior Marketing Director for TransUnion Canada with a focus on Brand and Public Relations (PR). The ideal candidate will have a minimum of 15 years of B2B marketing experience preferably focused on data and/or technology in Financial Services. This role involves working closely with a dynamic communications team to build and protect TransUnions reputation within the Canadian market and on a global scale. The candidate must have strong communication expertise business acumen and people skills and will be responsible for setting and executing strategic communication plans.

Key Responsibilities

• Brand Strategy and Positioning:
  • Develop and execute comprehensive brand strategies to enhance TransUnions market presence and reputation ensuring brand consistency across all marketing and communication channels.
  • Collaborate with international communications and local PR agencies to establish and execute short- and long-term communication strategies.
  • Build strong relationships with colleagues across various departments including regional leadership to address communication requests and opportunities.
  • Ensure thorough understanding of sub-vertical markets TransUnions solutions and unique value propositions to inform actionable marketing and product marketing plans.
  • Use segmentation and effective marketing programming to increase customer lifetime value and minimize attrition.
• Public Relations:
  • Develop and lead public affairs communication programs to articulate and amplify TransUnions points of view on industry topics.
  • Manage media relations including developing press releases media kits and handling media inquiries while building and maintaining key media outlet and industry influencer relationships.
  • Monitor and analyze media coverage to inform PR strategies and tactics.
  • Develop crisis communication plans and manage communication during crises to protect TransUnions reputation.
    
    
• Campaign Design and Collaboration:
  • Partner with the marketing team to develop and execute cross-channel strategic marketing plans/programs for Canada including PR events social web email and other channels.
  • Collaborate closely with thought leadership content creators on go-to-market execution.
  • Partner with product sales and field marketing on go-to-market strategy execution and deliverables.
  • Create distribution plans for each campaign depending on campaign objectives.
  • Vet and secure advertising opportunities coordinate with the internal communications team to amplify appropriate programs and results across the TransUnion associate base.
  • Support brand marketing initiatives and participate in the three-year planning process.
    
    
• Event Support and Management:
  • Plan coordinate and execute events that align with TransUnions brand and marketing strategies.
  • Manage event logistics including venue selection vendor management and budget oversight.
  • Collaborate with internal teams to ensure seamless event execution and post-event follow-up.
    
• Project Management Goals and Budget:
  • Manage Canada-specific marketing programs from start to finish including strategic direction creative execution goal development and measurement.
  • Ensure integrated marketing and communications plans include key messaging positioning channel spend allocations and measurable objectives.
  • Develop creative briefs and inform cross-functional teams of audience specifics campaign objectives and measurement metrics.

• Event Management Skills:
  • Proven experience in planning coordinating and executing events.
  • Strong organizational and project management skills.
  • Ability to manage event logistics including vendor management and budget oversight.
  • Experience in developing event marketing plans to drive attendance and engagement.

Accommodation is available including for applicants with disabilities in accordance with applicable laws.

TransUnions Internal Job Title: