Director of Marketing & Innovation - Onsite
Director of Marketing & Innovation - Onsite
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The Opportunity
The Director of Marketing & Innovation will lead the companys efforts to strengthen brand equity grow market share and expand customer reach through data-driven campaigns thoughtful brand development and breakthrough product ideas tailored to the foodservice industry. This role requires a dynamic high-capacity leader with deep B2B marketing experience strong commercial instincts and a genuine passion for uncovering unmet operator needs and converting them into market-ready solutions. It blends strategic planning creative storytelling digital mastery and a relentless pursuit of innovationmaking it ideal for someone who thrives in fast-moving entrepreneurial environments where innovation and execution must go hand in hand.
Responsibilities
- Develop and execute a data-driven marketing strategy aligned with revenue growth product portfolio expansion and brand elevation.
- Define brand architecture positioning and messaging frameworks for core product lines tailored to operators chefs distributors and rep groups.
- Establish KPIs and dashboards to track campaign ROI lead conversion customer engagement and marketings contribution to sales.
- Serve as the cross-functional champion for innovationbridging marketing product development and operations together to identify and pursue new growth opportunities.
- Translate customer feedback culinary trends and competitive intelligence into actionable product concepts and market requirements
- Facilitate ideation workshops and innovation sprints to generate new product or service ideas with internal teams and external collaborators (e.g. chefs operators dealers).
- Contribute to the long-term product roadmap advising on feature prioritization go-to-market timing and value proposition development.
- Direct integrated demand generation campaigns using SEO/SEM paid media email automation content strategy and social media to generate and nurture qualified leads.
- Own the corporate website and digital ecosystemincluding UX SEO lead generation and product visibility.
- Performs other duties or responsibilities as requested or required
Requirements
- Bachelors degree or MBA in Marketing Business Administration Communications or related field/equivalent experience.
- 812 years of progressive marketing experience with at least 45 years in a B2B environment ideally in manufacturing foodservice equipment or industrial products.
- Experience working with channel partners distributors and manufacturer representatives.
- Knowledge of the restaurant and hospitality industrys buying cycles and equipment procurement processes.
- Ability to work in a fast-paced entrepreneurial manufacturing environment with hands-on leadership.
- Experience marketing to restaurant owners operators and/or commercial kitchen designers is highly preferred.
- Strong expertise in digital marketing lead generation and CRM-based marketing automation.
- Skilled in brand management storytelling content creation and product marketing.
- Hands-on experience planning and executing trade shows and dealer marketing programs.
- Proficiency with marketing technologies (e.g. Salesforce Google Analytics CMS platforms).
Server Products is proud to be an Equal Opportunity Employer. Server Products does not discriminate against any person due to any protected classes or characteristics. Our employment decisions are based only on valid job-related requirements. We are committed to providing a workplace where all employees are treated fairly and with respect
Required Experience:
Director
Employment Type
Full-Time
