Marketing Director, CRM & Personalization
Marketing Director, CRM & Personalization
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Job Description
As an industry innovator and customer-centric company Public Storage leverages data technology and personalization to deliver outstanding customer experiences at every touchpoint.
At this time we are seeking a dynamic strategic and hands-on Director of CRM and Personalization to lead the development and execution of customer relationship and personalization strategies that drive deeper engagement loyalty and lifetime value. This individual will shape the vision and innovation roadmap for omni-channel CRM managing a high-performing team while partnering cross-functionally to bring sophisticated data-driven personalization to every customer interaction.
Key Responsibilities:
Strategic Leadership
Define and own the vision roadmap and KPIs for CRM and personalization strategies across email SMS push web app and offline touchpoints.
Foster a test-and-learn culture that leverages insights to continuously improve campaigns and drive business growth.
Champion customer-centricity at every level ensuring communications are tailored relevant and timely.
Team Management & Development
Recruit mentor and lead a team of CRM strategists campaign managers and personalization specialists.
Encourage collaboration and agility driving both innovation and operational excellence.
Technology Data & Personalization
Oversee CRM and personalization martech stack (CDP ESP testing/personalization platforms) partner with IT to optimize upgrade and integrate new capabilities.
Advance the use of data science and machine learning to inform segmentation dynamic content propensity modeling and next-best-action recommendations.
Ensure data privacy and compliance with all regulations (CAN-SPAM TCPA CCPA etc.).
Campaign Planning & Execution
Lead the design deployment and optimization of lifecycle triggered and transactional CRM programs.
Guide campaign measurement reporting and actionable analysis for continuous improvement.
Own the personalization roadmap across digital and offline channels including dynamic web content product recommendations and personalized offers.
Cross-Functional Collaboration
Work closely with Product Digital Marketing Analytics Field Operations and Customer Care to embed CRM and personalization throughout the customer journey.
Present insights strategies and progress to executive leadership.
Qualifications :
Bachelors degree in Marketing Business Data Science or related field; Advanced degree (MBA MS) preferred.
10 years progressive experience in CRM database marketing and digital personalization with 5 years in a leadership role.
Proven track record of building scaling and optimizing CRM strategies that drive measurable increases in engagement retention and LTV.
Deep expertise with CRM and personalization tools (e.g. Salesforce Marketing Cloud Braze Adobe Iterable BlueConic Dynamic Yield or similar).
Demonstrated success in leveraging data and analytics for campaign performance segmentation predictive modeling and personalization.
Strong leadership communication and team development skills.
Advanced understanding of data privacy regulations and best practices.
Preferred Qualifications:
Experience in high-transaction customer-facing environments (e.g. retail e-commerce consumer services or subscription businesses).
Skilled in loyalty membership or reward program design and operations.
Knowledge of self-storage rental or real estate industries a plus.
Additional Information :
Workplace
- One of our values pillars is to work as OneTeam and we believe that there is no replacement for in-person collaboration but understand the value of some flexibility. Public Storage teammates are expected to work in the office five days each week with the option to take up to three flexible remote days per month.
- Our office is based in Plano east of I75 near E. Park Blvd just North of Historic Downtown Plano.
Public Storage is an equal opportunity employer and embraces diversity. We do not discriminate on the basis of race color religion sex sexual orientation gender identity national origin age disability or any other protected status. All qualified candidates are encouraged to apply.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
