Head of Marketing
Head of Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
About Us:
At Parafin were on a mission to grow small businesses.
Small businesses are the backbone of our economy but traditional banks often dont have their backs. We build tech that makes it simple for small businesses to access the financial tools they need through the platforms they already sell on.
We partner with companies like DoorDash Amazon Worldpay and Mindbody to offer fast and flexible funding spend management and savings tools to their small business users via a simple integration. Parafin takes on all the complexity of capital markets underwriting servicing compliance and customer service for our partners.
Were a tight-knit team of innovators hailing from Stripe Square Plaid Coinbase Robinhood CERN and more all united by a passion for building tools that help small businesses succeed. Parafin is backed by prominent venture capitalists including GIC Notable Capital Redpoint Ventures Ribbit Capital and Thrive Capital. Parafin is a Series C company and we have raised more than $194M in equity and $340M in debt facilities.
Join us in creating a future where every small business has the financial tools they need.
About the Position
Were looking for a Head of Marketing to join our leadership team and build the next chapter of Parafins marketing strategy. This role will own everything from brand to narrative to demand generation as we scale from fintech disruptor to category leader. This is the first senior-level marketing hire reporting to the CEO and partnering closely with Product and GTM teams. Youll define the brand ethos that resonates with platform leaders build the demand engine that unlocks predictable growth and position Parafin as the default choice for small business embedded financial services.
What Youll Be Doing:
Craft and own our story Develop brand positioning and messaging frameworks that make Parafin-powered synonymous with modern embedded finance.
Build a full-funnel engine Design and execute integrated campaigns (digital events content PR) that generate and accelerate $XXXM pipeline.
Launch products that win markets Partner with Product & GTM to create product-marketing playbooks pricing narratives and enablement materials for new offerings.
Lead & scale a high-impact team Recruit mentor and inspire a multidisciplinary marketing org (brand demand gen PMM growth comms design).
Own insights & analytics Define KPIs implement tooling and turn data into action that levels up acquisition engagement and customer expansion.
Shape category thought leadership Represent Parafin at industry events produce research and cultivate relationships with analysts and media.
What Were Searching For:
10 years in B2B marketing with at least 4 years leading teams in fintech SaaS or payments.
Demonstrated success building a unified brand and generating 8-figure pipeline at Series C or public-company scale.
Proven product-marketing chopsable to translate complex financial technology into clear compelling value propositions.
Deep command of demand-gen channels (case studies blog posts ABM events partner marketing) and modern MarTech stacks.
Strategic mindset with hands-on bias: you can set vision roll up sleeves and iterate quickly.
Exceptional storytelling written and verbal communication skills; comfortable in front of C-suite execs journalists and conference stages.
We Prefer If You Have:
Experience marketing to two-sided platforms or marketplaces.
Familiarity with capital markets underwriting or credit products.
Track record in global expansion and multi-region campaign management.
What We Offer
Salary Range: 230000 - 265000
Equity grant
Medical dental & vision insurance
Unlimited PTO & work from home flexibility
Commuter benefits
Free lunches
Paid parental leave
401(k)
Employee assistance program
If you require reasonable accommodation in completing this application interviewing completing any pre-employment testing or otherwise participating in the employee selection process please contact us.
Required Experience:
Director
Employment Type
Full-Time
