FLEX Director - Audience Strategy
FLEX Director - Audience Strategy
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
The FLEX Director Audience Activation will be a key member of the Customer practice at Marriott International spearheading omni-channel and data-driven experience activations for the worlds largest travel and hospitality company. Reporting to the Vice President of Data Activation and Audience Strategy the role will be responsible for the enablement of a customer-centric audience strategy driving orchestrated experience activations across channels and advertising touchpoints. The ideal candidate is a natural leader who will sit at the intersection of strategy and execution working with HQ and continent stakeholders to translate strategic goals into actionable audiences collaborating with Data Digital and Global Technology teams to provision the necessary customer attributes and signals necessary for the creation and distribution of enterprise audiences.
The audience creation and distribution function exists across several teams today. Success in our ability to bring the greatest value to our customers and organization moving forward is dependent on unifying both the strategy and the distribution/operations of audiences. Specifically the role will be responsible for the creation and operationalization of key advertising audiences in a privacy-compliant manner and collaboration with downstream marketers and business owners to activate those audiences across channels and touchpoints.
CANDIDATE PROFILE
Education and Experience Required
- 4-year degree from an accredited university in Business Administration Hospitality Management or related major
- Seven or more years of professional experience demonstrating progressive career growth and a pattern of exceptional performance in strategic and analytically/data-oriented positions
- Strong understanding of segmentation and personalization in digital and/or traditional media
- Experience using Customer Data Platforms (CDP) preferably Real-Time CDP and Adobe Experience Platform
- Experience with data audience and CRM functions within a large consumer-led business
- Familiarity with the digital advertising technology ecosystem
- Proven skill in leading and influencing across multiple functional organizations (e.g. IT Global Marketing) in support of business priorities
- Experience facilitating communication between business & tech teams including presenting technical material to non-technical audiences
- Demonstrated experience and success leading with influence across a highly-matrixed cross functional organization
Education and Experience Preferred
- 4-year degree from an accredited university in a quantitative discipline (e.g. engineering computer science mathematics) or a technology discipline (e.g. computer science information management)
CORE WORK ACTIVITIES
- Design and execute audience activation plans across all media channels including owned digital email programmatic display & video paid social & on-property.
- Create key audiences for omni-channel activations.
- Support the global Audience COE in the implementation of enterprise audience strategy that aligns the organization toward a common set of goals .
- Translate data enhancement requests from the Audience COE into prioritized work packages for the Data and Global Technology teams.
- Collaborate with the Privacy teams and Marketing Orchestration and Personalization team to develop best practices on audience driven approaches to increasing consent and educating internal stakeholders and customers.
- Prioritize data governance consent management transparent communication data security and ethical data use to ensure that the organization respects customer privacy rights maintains compliance with relevant regulations and fosters trust with its audience.
- Define a governance and usage model that enables true democratization scalability and experimentation.
- Stay abreast of emerging industry trends and best practices in data activation audience management and marketing technology to drive continuous improvement and innovation.
- Collaborate closely with discipline (e.g. Marketing Digital Data iT) and continent teams to align strategies and ensure an orchestrated and personalized customer journey across all touchpoints.
The pay range for this position is $56.58 to $90.34 per hour.
Washington Applicants Only: Employees will accrue 0.0334 PTO balance for every hour worked and eligible to receive minimum of 9 holidays annually.
FLEX opportunities offer coverage for medical dental vision health care flexible spending account dependent care flexible spending account life insurance disability insurance accident insurance adoption expense reimbursements paid parental leave 401(k) plan stock purchase plan discounts at Marriott properties commuter benefits employee assistance plan and childcare discounts. Benefits are subject to terms and conditions which may include rules regarding eligibility enrollment waiting period contribution benefit limits election changes benefit exclusions and others.
Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid for candidates within a commuting distance to Bethesda MD; candidates outside of commuting distance to Bethesda MD will be considered for Remote positions.
The application deadline for this position is 14 days after the date of this posting May 22 2025.
Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive people-first are committed to non-discrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.
Required Experience:
Director
Employment Type
Full-Time
