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We are seeking our new Senior Manager Product Marketing Amplify Platform to join the Axway team!
Axways Amplify platform is at the heart of our mission to enable secure API management data integration and digital transformation for enterprises worldwide. As we strengthen our product marketing engine we are hiring a Senior Manager Product Marketing to support the strategic growth of Amplify across key verticals and global regions.
In this role you will help define the messaging support sales enablement lead analyst briefing preparation and drive content execution aligned to Amplifys portfolio roadmapincluding key initiatives such as AI Gateway Open Banking and API monetization. You will collaborate across Product Sales Field Marketing and Digital to drive awareness differentiation and demand.
This is a hands-on high-impact position for a marketing leader who can manage complexity while delivering tangible outcomes through content campaigns and go-to-market initiatives.
Go-to-Market Execution
o Contribute to the GTM strategy for Amplify products and capabilities ensuring alignment with business objectives and key market priorities.
o Support product launches and release readiness across key regions with targeted messaging launch kits and cross-functional planning.
Content Leadership
o Own and execute the Amplify content calendar ensuring a consistent flow of high-quality product marketing assets (e.g. white papers use cases blog posts value decks videos).
o Collaborate with internal and external writers designers and product managers to create strategic and campaign-relevant content.
o Localize and adapt messaging by region buyer persona and vertical focus.
Sales Enablement
o Produce compelling enablement tools to support field and partner teams: pitch decks one-pagers FAQ docs and battlecards.
o Conduct regular training sessions to ensure sales and solution engineers are confident delivering the Amplify story and answering competitive questions.
Analyst Relations Support
o Coordinate analyst engagement activities including briefing preparation asset creation and follow-up for Gartner MQ Forrester Wave and peer reviews.
o Track competitive mentions and positioning and propose improvements to increase Axways visibility and differentiation.
Customer Engagement
o Contribute to customer reference development case studies and Amplify storylines for events webinars and campaigns.
o Partner with Field Marketing and Events to support customer-facing initiatives that increase product awareness and adoption.
Market & Competitive Intelligence
o Monitor evolving industry trends (e.g. multicloud API management AI orchestration compliance-driven integration) and feed insights back into marketing and product planning.
o Track key competitors such as MuleSoft Kong Apigee and WSO2 and update internal stakeholders on changes in market dynamics.
Key Qualifications
o 5 years of experience in product marketing preferably in enterprise software SaaS API management or integration platforms
o Strong writing and content development skills with an ability to simplify complex topics
o Experience working with analyst firms and supporting briefings evaluations or peer reviews
o Experience in sales enablement go-to-market planning and cross-functional collaboration
o Excellent communication and stakeholder management skills
o Bachelors degree in Marketing Business or related field; technical understanding of API platforms is a plus
Company Overview
At Axway were more than a companywere a pioneer. For 25 years weve been empowering organizations to achieve digital transformation and unlock innovation. With a presence in 100 countries 11000 customers and a global team of over 1400 passionate professionals Axway is driving the future of enterprise integration.
Were on a mission to be the leaderin our space empowering our customers withsecure mission-critical softwareto manage and deliver impactful business outcomes from all theirdigital business interactions.
Why Axway
We believe in the power of togetherness. When youre part of Axway youre part of a culturally rich and globally connected community that thrives on exchanging ideas and tackling challenges head-on. Whether working remotely or onsite youll find camaraderie collaboration and the support of leadership to inspire you daily.
Here youll grow innovate and succeed because were better together. Each step forward in your personal journey is one we take as a team. Join us and lets accomplish extraordinary things together.
Axway is a proud member of 74Software. Learn more about how Axway is transforming the future: to shape the future Lets get startedbecause at Axway together we can. Together we will.
Axway is an AA and EEO employer
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