Job Classification:

Workday Website Job Posting

Manager Marketing Analytics & InsightsDigital Optimization (The Prudential Insurance Company of America Newark NJ)

Cultivate a test & learn environment by creating and analyzing customerfacing experiments. Utilize analytical tools to extract transform and analyze digital data. Specialized in using digital analytics tools like Google Adobe suite and others. Familiarity with digital marketing platforms social media analytics and advertising metrics. Utilize customer data to build out segmentation profiles and dashboards. Help define and continuously improve our digital data collection and visualization stack. Push automation and selfserve capabilities while ensuring accuracy and relevance of reports/dashboards. Ability to identify issues and propose effective solutions to optimize digital performance. Strong analytical and quantitative skills with the ability to translate data into actionable insights. Tell stories that are anchored in improving and optimizing customer experience across all touch points: who are our most valuable customers and how can we acquire and nurture more of them.

Telecommuting permitted up to 60% per week.

Full time employment Monday Friday 40 hours per week. $133500 per year.

MINIMUM REQUIREMENTS:

Bachelors degree in Statistics Computers Science Marketing Analytics or a related field and 5 years of postbaccalaureate work experience. Alternatively Masters degree in Statistics Computers Science Marketing Analytics or a related field and 3 years of related work experience will be accepted.

Of the required experience must have 2 years of experience in all of the following:
Adobe Analytics Adobe Tag Manager Adobe Marketo Adobe Target and Adobe AEM
Tableau
R SAS SQL programming and Python
Google Analytics
Hadoop and AWS

Telecommuting: Telecommuting permitted up to 60% per week.

TO APPLY: Please click Apply Button. Should you have any difficulty in applying for this position through our website please contact for assistance in the application process.

What we offer you:

• Market competitive base salaries with a yearly bonus potential at every level.

• Medical dental vision life insurance disability insurance Paid Time Off (PTO) and leave of absences such as parental and military leave.

• 401(k) plan with company match (up to 4%).

• Companyfunded pension plan.

• Wellness Programs including up to $1600 a year for reimbursement of items purchased to support personal wellbeing needs.

• Work/Life Resources to help support topics such as parenting housing senior care finances pets legal matters education emotional and mental health and career development.

• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.

• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period) after one year of service.

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program whereby an award if any depends on various factors including without limitation individual and organizational performance. To find out more about our Total Rewards package visit Work Life Balance Prudential Careers. Some of the above benefits may not apply to parttime employees scheduled to work less than 20 hours per week.