Marketing Strategy Specialist II
Marketing Strategy Specialist II
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1 Vacancy
Job Description
Are you a detailoriented marketing professional with a passion for research insights and strategic impact As a Marketing Strategy Specialist II youll play a vital supporting role in shaping the strategies that fuel Ents growth. Working closely with the Senior Manager of Marketing Strategy youll help bring plans to life through indepth audience research competitive analysis and datadriven recommendations. In this role youll collaborate across teams to connect business goals with actionable marketing strategies. Youll support the development of annual and campaignspecific plans analyze performance to guide future efforts and keep a pulse on market trends to uncover emerging opportunities. Your work will directly inform the strategies that power highperforming marketing campaigns across the organization. Ideal candidates are naturally curious analytically minded and comfortable synthesizing complex information into clear strategic direction. This is a great opportunity to grow your expertise in marketing strategy while contributing to meaningful work that impacts Ent and its members every day.
Essential Functions
- Support Strategic Planning: Contribute to the development of annual marketing plans alongside the Senior Marketing Strategy Manager ensuring alignment with Ents goals across brand new member acquisition member engagement product marketing and community initiatives. Conduct research on audience behaviors market trends and competitor strategies to support the development of campaign recommendations that drive engagement and measurable impact.
- Strategy Development: Partner with business units to help clarify marketing objectives and success metrics that align with their business goals. Use audience data to identify key demographic and psychographic segments and assist in refining messaging strategies. Support the identification of underserved audiences or growth opportunities and help shape value propositions to better engage these segments.
- Market Research & Competitive Analysis: Provide insights on member and prospect behavior to inform targeting and content strategies. Independently execute competitive research using web monitoring tools and thirdparty resources to track rates offers user experience and digital innovations in the industry. Monitor changes in consumer behavior technology economic trends and the regulatory environment and contribute observations to inform strategic planning.
- CrossFunctional Relationships: Act as a point of contact for assigned business units supporting collaboration and ensuring marketing strategies align with organizational goals. Assist in prioritizing marketing initiatives based on project calendars and business needs. Support alignment across teams by providing clarity on marketing strategy plans and actively participating in crossfunctional planning efforts.
- Data Tracking & Analytics: Help evaluate marketing campaign effectiveness by monitoring and interpreting performance data against established KPIs and campaign goals. Utilize dashboards and reporting tools to extract and summarize insights. Collaborate with Marketing Analytics to recommend optimizations that improve performance efficiency and return on investment.
- Bank Secrecy Act: Remains cognizant of and adheres to Ent policies and procedures and regulations pertaining to the Bank Secrecy Act.
Qualifications :
Minimum Formal Qualifications for this Position
- Bachelors Degree In marketing communications or related field
- 2 years experience in marketing strategy strategic plans creative briefs agency work (required)
- 4 years general marketing experience (preferred)
- 2 years experience in financial services marketing and/or professional services marketing. (preferred)
Each year of relevant work experience may be exchanged for a year in a relevant degree program or vice versa. For example a requirement of a bachelors degree in accounting and 2 years of account experience could be substituted for a high school diploma and 6 years of relevant accounting work experience or a masters degree in accounting and 0 years of work experience.
Technical or Specialized Knowledge/Skills:
- Ability to effectively communicate in writing and inperson to peers and team leads
- Ability to collaborate with team members by sharing ideas and resources to complete tasks more effectively than you could alone
- Ability to translate data and insights into compelling narratives for different audiences
- Ability to tackle strategic challenges with effective often outofthebox solutions
- Experience launching new products/services and entering new markets
- Ability to evaluate market trends competitors and customer needs
- Ability to interpret campaign data and make datadriven decisions
- Ability to build longterm marketing strategies aligned with business goals
- Ability to communicate strategy and performance to stakeholders business units and teams
- Ability to change strategic direction quickly based on changing market conditions
Certifications Required:
- None
Environmental Physical and Psychological Requirements
- Standing Occasionally
- Walking Occasionally
- Sitting Frequently
- Lifting Rarely (40 Lbs)
- Carrying Rarely
- Pushing Rarely
- Pulling Rarely
- Balancing Rarely
- Stooping Rarely
- Kneeling Rarely
- Crouching Rarely
- Crawling Rarely
- Reaching Occasionally
- Handling Occasionally
- Grasping Occasionally
- Feeling Occasionally
- Talking Frequently
- Hearing Frequently
- Repetitive Motions Frequently
- Eye/Hand/Foot Coordination Occasionally
- Noises louder than normal speaking volume Occasionally
- Temperature Changes Rarely
- Atmospheric Conditions Rarely
Additional Information :
The pay range for this position is: $36 to $39 per Hour (S15)
Final compensation for this position will be determined by various factors such as relevant work experience specific skills and competencies education certifications and internal pay equity.
This position is eligible for our corporate bonus program based on company performance.
Benefits Summary Sheet
At Ent Credit Union we offer a comprehensive benefits package including:
- Health Benefits: Affordable insurance 24/7 doctor access and a nationwide provider network.
- 401(k): 3% automatic contribution after three months plus up to 6% matching.
- Paid Time Off: During your first year enjoy 16 days of paid time off (PTO) plus 9 paid holidays. And it grows from there.
- Volunteer Time Off: Paid time off to give back to the community.
- Education Support: Up to $10000 annually for higher education and assistance for certifications.
- Exclusive Discounts: Significant savings on home car and personal loans.
For more information about our outstanding benefits please visit our careers page at anticipate this position to close on 5/30/2025. Please submit your application at your earliest convenience to be considered.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information. 41 CFR 601.35(c)
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
