Senior Program Manager, Fire TV Brand & Integrated Marketing
Senior Program Manager, Fire TV Brand & Integrated Marketing
Posted on :
23-05-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 104100 - 185000
Vacancy
1 Vacancy
Posted on :
23-05-2025
Job Description
Are You Ready to Shape the Future of Streaming Entertainment
At Fire TV were not just streaming content were revolutionizing how millions of people around the world experience entertainment. Were at the forefront of streaming where gaming meets movies where premium content meets seamless discovery and where artificial intelligence creates personalized entertainment experiences that were unimaginable just a few years ago. Fire TV is one of the worlds most popular streaming media player brands and we are seeking an experienced Senior Program Manager to help further fuel our growth. This role will be responsible for developing and executing the strategy for Fire TV product and partner campaigns across a variety of owned and paid marketing channels.
Lead the charge in expanding our global customer base and deepening viewer engagement worldwide. As streaming continues to revolutionize how people consume content youll help shape the future of home entertainment and create meaningful connections between viewers and their favorite shows movies and games. As a key player at the intersection of innovation and storytelling youll support campaigns that help millions of customers discover why Fire TV is the best streaming device making it easy to find your next favorite show game or movie experience. Were seeking an experienced Senior Program Manager to lead strategic marketing campaigns across our portfolio. In this role youll orchestrate complex multichannel campaigns while partnering with crossfunctional teams to drive business impact and customer engagement
Key job responsibilities
Facilitate endtoend campaign development and execution from strategic planning through measurement and optimization
Lead crossfunctional workstreams across Creative Media Analytics Product Marketing and Business Intelligence teams
Develop comprehensive project plans including timelines dependencies and resource allocation
Drive operational excellence through standardized processes documentation and best practices
Manage campaign budgets and forecast resource needs across multiple simultaneous projects
Partner with stakeholders to define and track success metrics and KPIs
Support executivelevel communications and presentations
Identify opportunities for process improvement and scaled solutions
A day in the life
As a Senior Program Manager at Fire TV your days are filled with exciting challenges. Youll lead team meetings to review campaign planning orchestrate crossfunctional collaborations to launch new products/features/tentpoles and analyze performance data to drive future initiatives. One moment youre brainstorming global strategies the next youre coordinating with stakeholders to keep multiple campaigns on track. While diverse each day offers the thrill of shaping the future of streaming entertainment. Your role is key in connecting millions of viewers worldwide with their favorite content making Fire TV the goto platform for seamless entertainment discovery.
About the team
The Fire TV Brand and Integrated Marketing team is the driving force behind Fire TVs global brand affinity. Our mission is to inspire a world where customers choose FTV because it is the best streaming experience imaginable. We strive to continually surprise and delight customers with breakthrough marketing moments that spark joy create wonder and forge connection. We attract our customers with marketing that is rooted in sound strategic direction and executed with memorable creative expression. Our work resonates worldwide and we scale our efforts to fuel the global growth of the FTV brand and our products.
5 years of program or project management experience
3 years of working cross functionally with tech and nontech teams experience
Experience owning program strategy end to end delivery and communicating results to senior leadership
Experience using data and metrics to determine and drive improvements
Experience in complex problem solving and working in a tight schedule environment
2 years of driving process improvements experience
Masters degree or MBA in business operations human resources adult education organizational development instructional design or related field
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $104100/year in our lowest geographic market up to $185000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
At Fire TV were not just streaming content were revolutionizing how millions of people around the world experience entertainment. Were at the forefront of streaming where gaming meets movies where premium content meets seamless discovery and where artificial intelligence creates personalized entertainment experiences that were unimaginable just a few years ago. Fire TV is one of the worlds most popular streaming media player brands and we are seeking an experienced Senior Program Manager to help further fuel our growth. This role will be responsible for developing and executing the strategy for Fire TV product and partner campaigns across a variety of owned and paid marketing channels.
Lead the charge in expanding our global customer base and deepening viewer engagement worldwide. As streaming continues to revolutionize how people consume content youll help shape the future of home entertainment and create meaningful connections between viewers and their favorite shows movies and games. As a key player at the intersection of innovation and storytelling youll support campaigns that help millions of customers discover why Fire TV is the best streaming device making it easy to find your next favorite show game or movie experience. Were seeking an experienced Senior Program Manager to lead strategic marketing campaigns across our portfolio. In this role youll orchestrate complex multichannel campaigns while partnering with crossfunctional teams to drive business impact and customer engagement
Key job responsibilities
Facilitate endtoend campaign development and execution from strategic planning through measurement and optimization
Lead crossfunctional workstreams across Creative Media Analytics Product Marketing and Business Intelligence teams
Develop comprehensive project plans including timelines dependencies and resource allocation
Drive operational excellence through standardized processes documentation and best practices
Manage campaign budgets and forecast resource needs across multiple simultaneous projects
Partner with stakeholders to define and track success metrics and KPIs
Support executivelevel communications and presentations
Identify opportunities for process improvement and scaled solutions
A day in the life
As a Senior Program Manager at Fire TV your days are filled with exciting challenges. Youll lead team meetings to review campaign planning orchestrate crossfunctional collaborations to launch new products/features/tentpoles and analyze performance data to drive future initiatives. One moment youre brainstorming global strategies the next youre coordinating with stakeholders to keep multiple campaigns on track. While diverse each day offers the thrill of shaping the future of streaming entertainment. Your role is key in connecting millions of viewers worldwide with their favorite content making Fire TV the goto platform for seamless entertainment discovery.
About the team
The Fire TV Brand and Integrated Marketing team is the driving force behind Fire TVs global brand affinity. Our mission is to inspire a world where customers choose FTV because it is the best streaming experience imaginable. We strive to continually surprise and delight customers with breakthrough marketing moments that spark joy create wonder and forge connection. We attract our customers with marketing that is rooted in sound strategic direction and executed with memorable creative expression. Our work resonates worldwide and we scale our efforts to fuel the global growth of the FTV brand and our products.
5 years of program or project management experience
3 years of working cross functionally with tech and nontech teams experience
Experience owning program strategy end to end delivery and communicating results to senior leadership
Experience using data and metrics to determine and drive improvements
Experience in complex problem solving and working in a tight schedule environment
2 years of driving process improvements experience
Masters degree or MBA in business operations human resources adult education organizational development instructional design or related field
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $104100/year in our lowest geographic market up to $185000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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