Manager, Lifecycle Marketing

About Rent the Runway:

Rent the Runway (RTR) is transforming the way we get dressed by pioneering the worlds first Closet in the Cloud. Founded in 2009 RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful sustainable and financiallysavvy way to feel their best every day. As the ultimate destination for circular fashion the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion onetime rental or ownership. RTR offers designer apparel and accessories from hundreds of brand partners and has built inhouse proprietary technology and a oneofakind reverse logistics operation. Under CEO and CoFounder Jennifer Hymans leadership RTR has been named to CNBCs Disruptor 50 five times in ten years and has been placed on Fast Companys Most Innovative Companies list multiple times while Hyman herself has been named to the TIME 100 most influential people in the world and as one of People magazines Women Changing the World.

About the Job:

As a Lifecycle Marketing Manager you will be instrumental in shaping our customer journey from initial acquisition to activation and retention. You will develop and execute lifecycle marketing strategies aimed at engaging and retaining customers from the early stages of their relationship with Rent the Runway ultimately driving longterm value and loyalty.

What Youll Do:

• Create and QA daily email campaigns automated flows SMS inapp messages push notifications and other communication channels to onboard new customers drive engagement and encourage desired behaviors.
• Collaborate and troubleshoot with crossfunctional teams including product marketing and customer success to define key touchpoints and design personalized experiences for customers throughout their lifecycle.
• Develop and implement lifecycle marketing strategies to optimize the customer journey from acquisition through activation and retention.
• Segment customer cohorts based on behavior demographics and lifecycle stage to deliver targeted and relevant messaging.
• Analyze data and metrics to evaluate the effectiveness of lifecycle marketing initiatives identify areas for improvement and iterate on strategies to drive higher conversion rates and customer retention.
• Own end to end campaign processes including campaign planning creative development deployment monitoring and performance reporting.
• Implement testing strategies including A/B testing and multivariate testing to optimize messaging timing and channel effectiveness.
• Monitor industry trends best practices and emerging technologies in lifecycle marketing to stay ahead of the curve and continuously innovate our approach.
• Develop dashboards and reports to track KPIs and communicate performance insights to stakeholders.
• Continually refine and optimize lifecycle marketing campaigns to meet consumer needs

About You:

• You have a bachelors degree in marketing business or related field.
• You have 34 years proven experience in lifecycle marketing customer engagement or related roles preferably in a startup or fastpaced environment.
• You have technical inplatform experience with CRM systems and analytics tools (e.g. Sailthru Attentive Looker)
• You enjoy rolling up your sleeves to problemsolve with crossfunctional team members including product and engineering teams.
• Detailoriented with strong organizational and project management skills capable of managing multiple initiatives simultaneously.
• Strong understanding of lifecycle marketing principles customer segmentation strategies and customer journey mapping.
• You possess a blend of art and science: an analytical mindset with the ability to interpret data draw actionable insights and make datadriven decisions while also being a creative thinker with a passion for innovation.
• Excellent communication skills with the ability to craft compelling messaging tailored to different audience segments and lifecycle stages.

Benefits:

At Rent the Runway were committed to the wellbeing of our employees and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include but are not limited to:

• Paid Time Off including vacation paid bereavement and family sick leave every employee needs time to take care of themselves and their family.
• Universal Paid Parental Leave for both parents flexible return to work program because we know your newest family member(s) deserve your undivided attention.
• Paid Sabbatical after 5 years of continuous service Unplug recharge and have some fun!
• Exclusive employee subscription and rental discounts to ensure you experience the magic of renting the runway (and give us valued feedback!).
• Comprehensive health vision dental FSA and dependent care from day 1 of employment Your health comes first and weve got you covered.
• 401k match an investment in your future.
• Company wide events and outings our team spirit is no joke we know how to have fun!
• Office centric work our corporate employees and technical leaders have the option to work remotely on Fridays in accordance with Company policies.

Rent the Runway is an equal opportunity employer. In accordance with applicable law we prohibit discrimination against any applicant or employee based on any legallyrecognized basis including but not limited to: race color religion sex (including pregnancy lactation childbirth or related medical conditions) sexual orientation gender identity age (40 and over) national origin or ancestry citizenship status physical or mental disability genetic information (including testing and characteristics) veteran status uniformed service member status or any other status protected by federal state or local law.

The anticipated base salary for this position is $87200 to $109000. The actual base salary offered will depend on a variety of factors including without limitation the qualifications of the individual applicant for the position years of relevant experience level of education attained certifications or other professional licenses held. This position is also eligible for equity compensation.

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