Trade Marketing Specialist EMEA
Trade Marketing Specialist EMEA
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Job Description
The Opportunity
Location: Bielefeld German Office / Flexible within Germany
Full time
Are you passionate about driving brand visibility and sales performance in the outdoor industry Were looking for a Trade Marketing Specialist to join our dynamic team and coordinate and drive the implementation of trade marketing plans across direct markets with a key focus on DACH.
As a seasoned Trade Marketing Specialist you will be the bridge between our brand strategy and the consumer experience at the point of sale. Youll play a key role in developing and executing impactful trade marketing plans across outdoor retail and eretail channels. Working closely with retail marketing and sales teams youll help bring our brand to life instore and online ensuring consistent and compelling brand presence in a competitive marketplace.
Please note: This is a fieldbased role and will require frequent travel across the DACH region and other direct markets.
Key Responsibilities:
- Coordinate & execute Trade Marketing Plans aligned with global brand regional and global direction.
- Increase product sellout and brand visibility by optimising POS materials promotions instore displays and digital campaigns.
- Collaborate with sales teams to tailor marketing activities for key accounts and ensure maximum ROI.
- Coordinate events and trade shows to promote brand engagement generate leads and boost awareness.
- Monitor and track trade marketing spend across direct markets to ensure accurate forecasting and alignment with budget guidelines.
- Serve as local liaison with the EMEA Marketing team to ensure localization of assets and activities for DACH
Qualifications :
Education & Experience:
- Degree in Marketing Business or related field preferred
- 35 years of trade marketing experience ideally within the outdoor lifestyle or consumer goods industry.
- Proven track record in the Germanspeaking market (DACH) and familiarity with European retail environments.
- Experience with omnichannel strategies and digital marketing tactics.
Key Skills & Competencies:
- Deep understanding of pointofsale marketing instore promotions and merchandising.
- Commercial mindset with strong retail and sales affinity.
- Ability to interpret market data and consumer insights to shape marketing plans.
- Excellent communication skills in German (native) and English (fluent).
- Strong organizational project management and interpersonal skills.
- Adaptability
- Attention to detail
- Passion for the outdoor industry
Additional Information :
Our Value Proposition
- Working alongside an international team with passion for outdoors
- Discounts & Gear allowance
- Volunteering Day Off to play an active role in giving back to the community.
- Continuous learning and development for your personal growth
- Employee Assistance Program as part of our commitment to improve your holistic wellbeing
- Competitive salary package
- Hybrid work
Equal Opportunity Employer
Sea to Summit is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of race colour gender sexual orientation gender identity or expression religion disability national origin protected veteran status age or any other status protected by applicable national federal state or local law.
NOTE: This job posting is not intended to be an exhaustive list of all duties responsibilities or qualification associated with the job. The successful candidate will be expected to perform all functions from administrative processing to leading change initiatives.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
