Business Unit Marketing Manager
Business Unit Marketing Manager
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USD 75000 - 110000
1 Vacancy
Job Description
Job Summary: The Business Unit Marketing Manager will be responsible for developing and executing gotomarket strategies supporting product launches and working closely with Sales Product Management Communications and Live Marketing teams to ensure alignment with business goals. This role will serve as the primary liaison between product management sales and leadership while utilizing market insights to help shape strategy messaging and execution.
Compensation Range: $85K $110K
Key Responsibilities:
Establish GotoMarket Strategy:
- Develop and implement effective gotomarket strategies leveraging global marketing strategy product knowledge regional customer insights competitive analysis and industry/segment/vertical trends.
- Identify growth opportunities for both existing and future products including new market entry points and segment expansion.
- Collaborate with Product Management global and regional marketing teams Vertical Market Managers (VMM) Sales and Partners to drive alignment and execute on strategies.
Product Launches:
- Act as a subject matter liaison/expert to guide marketing peers in creating content for both internal and external product launches.
- Develop and support the creation of relevant product content including key differentiators and strategic positioning particularly within the assigned BU markets and verticals.
- Partner with Product Management VMMs Content Graphics and Communications teams to produce impactful launch materials such as collateral digital media case studies and presentations.
- Identify any pilot customers who would be willing and able to participate and share lessons learned and customer experiences. Utilize the data to create content.
- Collaborate with Sales leadership and Training teams to develop account management training materials ensuring readiness for effective marketing programs and campaigns as well as product positioning and sales engagement.
- Create externalfacing training materials for partner sales teams and coordinate with Project Management and Training teams to facilitate partner training.
- Develop and gather partner success stories testimonials and case studies for both internal and external use ensuring alignment with the broader marketing strategy and objectives.
- Work closely with market research analysts and vertical market managers to gather data and insights on customer and partner needs market trends and the purchasing decisionmaking process for targeted products.
- Formulate execution plans and implement.
- Act as the main contact for North American market trends with a specific focus on the BU market and segments.
- Represent the company as an active participant at industry events and tradeshows managing product selection for display and overseeing eventrelated marketing activities working closely with the Communications and Live Marketing teams.
- Act as the central contact point for product management sales and communications/live marketing facilitating communication and alignment across teams.
- Bachelors degree in Marketing Business Communications or a related field.
- 3 years of experience in B2B marketing preferably within the manufacturing or industrial sector.
- Proven experience in gotomarket strategy development product launches and marketing content creation.
- Strong analytical skills with the ability to interpret market data and translate insights into actionable marketing strategies.
- Excellent communication and project management skills with the ability to manage multiple initiatives and deadlines.
- Ability to collaborate across functions building strong relationships with internal and external stakeholders.
- Proficiency with CRM marketing automation and analytics tools (e.g. HubSpot Salesforce Google Analytics) preferred.
If you require reasonable accommodation for any part of the application or hiring process due to a disability you may contact the companys Human Resources Department at (937).
This option is reserved for individuals who require accommodation due to a disability.
Rittal LLC and Eplan are proud to be an affirmative action/equal opportunity employer. EEO including Disability/Vets.
Required Experience:
Manager
Employment Type
Full-Time
