Financial Content Writer, Asset Management Marketing
Financial Content Writer, Asset Management Marketing
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$ 95600 - 162400
1 Vacancy
Job Description
About Northern Trust:
Northern Trust a Fortune 500 company is a globally recognized awardwinning financial institution that has been in continuous operation since 1889.
Northern Trust is proud to provide innovative financial services and guidance to the worlds most successful individuals families and institutions by remaining true to our enduring principles of service expertise and integrity. With more than 130 years of financial experience and over 22000 partners we serve the worlds most sophisticated clients using leading technology and exceptional service.
Role/Department: Financial Content Writer/Asset Management Marketing
It is an exciting time to join Northern Trust Asset Management as we are investing to drive innovation and growth with marketing playing a critical role.
The Financial Content Writer turns our wide investment expertise and deep knowledge of financial markets into compelling insights for the institutional wealth and intermediary client segments. Reporting to the Head of Content Strategy and Communications the writer will collaborate with our investment experts client marketing managers and distribution teams to deliver content that supports our strategic marketing goals and provides actionable insights to the right audience for use in driving engagement and brand awareness within our marketing campaigns. As a content strategist and creator in the asset management industry the writer will bring thought leadership insights to life effectively adapting narratives from longform through microcontent including commentary insight and research papers ebooks flipbooks web articles videos infographics and more.
As a strong strategist the writer will be adept at innovating topic ideas and executions based on campaign goals and aligned to product and capability business strategy. With technical knowledge and understanding of the nuances of these client segments they can participate in discussions with investment and product leaders to flesh out topic outlines while partnering with sales leaders to understand business and client needs and brining the creativity to innovate packaging and narrative development.
The key responsibilities of the role include:
Craft thought leadership in various long and short forms including articles videos infographics market insights insight papers ebooks and research papers
Partner with the head of content marketing on the development of content needed to drive lead generation and engagement tactics within marketing campaigns built to drive the firms strategic goals
Execute timely concise and actionable content on deadline and within budget.
Generate compelling ideas for content that align to marketing and business goals and highlight the value and differentiators of our investment solutions
Develop partnerships with our investment experts product managers sales leaders and compliance team to aid smooth execution
Ensure all content aligns with our brand voice and messaging guidelines ensuring provocative attention grabbing narratives that cut through and create memorable lasting awareness.
Tailor content for our institutional wealth and intermediary client segments with a growing understanding of the sophistication level and nuances of each audience
Manage multiple projects simultaneously for timely highquality output
Communicate content plans and results to stakeholders
Provide insightful datainformed recommendations to maximize impact of content across promotional channels
Keep abreast of developments in financial markets to ensure that content is relevant for our audiences
Skills/Qualifications:
Bachelors degree preferably in finance marketing journalism or other writingfocused area of study
57 years of experience in content marketing and investment thought leadership writing for an investment manager
Strong interpersonal skills and ability to help influence stakeholders in relation to content marketing strategy and best practices. Demonstrated experience collaborating with stakeholders across marketing investments sales and product teams.
A strong understanding of financial markets investment products and data sets and economic concepts
Ability to translate concepts into visual infographics stories.
Deep experience with marketing equity fixed income and alternative asset classes and across mutual funds interval funds ETFs and Custom SMAs
Ability to create commercially creative and compelling and concise content in various formats (samples will be requested)
Strong editorial judgment to ensure appropriate content and messaging for external audiences
Intellectual curiosity and strong commercial mindset with the skill to transform technical concepts into simple clear concise content that sells
Demonstrated ability to multitask effectively managing and navigating multiple projects stakeholders and competing objectives
Strong problemsolving skills and collaborative work style
Ability to use data to increase usage/effectiveness of content and suggest strategy shifts
Understanding of the US and International regulatory requirements/regulations
Driven selfmotivated highperforming mindset
Working Model: Hybrid (#LIHybrid)
We have a balanced hybrid working model to ensure you get the flexibility you need and the successful candidate will spend their time between working in the office and working from home.
Salary Range:
$USDSalary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension) health and welfare benefits (medical dental vision spending accounts and disability) paid time off parental and caregiver leave life & accident insurance and other voluntary and wellbeing benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.
Working with Us:
As a Northern Trust partner greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.
Movement within the organization is encouraged senior leaders are accessible and you can take pride in working for a company committed to assisting the communities we serve!Join a workplace with a greater purpose.
Wed love to learn more about how your interests and experience could be a fit with one of the worlds most admired and sustainable companies! Build your career with us andapply today.#MadeForGreater
Reasonable accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process please email our HR Service Center at .
We hope youre excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.
Apply today and talk to us about your flexible working requirements and together we can achieve greater.
Employment Type
Full-Time
