Director,Integrated Strategy
Director,Integrated Strategy
Posted on :
19-05-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
19-05-2025
Job Description
JOB DESCRIPTION
DIRECTORINTEGRATED STRATEGY
Marketing & Innovation
Job Summary
The Director Integrated Strategy will bridge brand and experience strategy to craft impactful solutions that drive brand engagement and business growth. This individual is both a creative problaem solver and data explorer turning research and insights into actionable brand media and omnichannel strategies. They shape strategic direction define key journeys and guide creative development while contributing to timelines KPIs and new business efforts. Crossfunctional collaboration is key to this role.
The Director of Integrated Strategy embodies CalciumCompanys core values of commitment integrity and respect in their work and relationships with colleagues and clients.
About CalciumCompany
CalciumCompany is redefining what it means to be a modern health communications group.Awardwinning and innovationdriven we specialize in nourishing brands and companies across their entire lifecycle and we do it through a dynamic structure of specialized divisions:
Central to our success is ourIntegrated Strategy Group where brand medical and engagement strategies come together powered by behavioral science and data analytics.
Were proud of the work we do but were just as proud of theculture weve built. CalciumCompany was recently named one ofMMMs 2024 Best Places to Work reflecting the authentic supportive and inspiring environment in which our team thrives.
Led byCEO Judy CapanoandGroup President Greg Lewis we are a company where you can build extraordinary campaigns and a nourishing career.
If youre passionate about making a real difference through creativity strategy and collaboration CalciumCompany may be the place for you.
Benefits & Perks We Offer
This position follows a hybrid work model requiring a minimum of two inoffice days per week.
For U.S. Job Seekers it is the policy of CalciumCompany to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law.
EOE/AA/M/D/V/F.
DIRECTORINTEGRATED STRATEGY
Marketing & Innovation
Job Summary
The Director Integrated Strategy will bridge brand and experience strategy to craft impactful solutions that drive brand engagement and business growth. This individual is both a creative problaem solver and data explorer turning research and insights into actionable brand media and omnichannel strategies. They shape strategic direction define key journeys and guide creative development while contributing to timelines KPIs and new business efforts. Crossfunctional collaboration is key to this role.
The Director of Integrated Strategy embodies CalciumCompanys core values of commitment integrity and respect in their work and relationships with colleagues and clients.
Key Job Responsibilities (Duties may include but are not limited to all or some of the following)
- Brand Strategy / Engagement Strategy: Deeply understand client brands and the consumer journey ensuring strategies are rooted in insights that enhance both brand and customer experiences.
- CrossFunctional Collaboration: Facilitate crossdisciplinary thinking shaping strategic direction through briefs POVs and presentations. Collaborate with creative digital and analytics teams to ensure strategies translate into compelling experiences.
- Competitive & Experience Intelligence: Monitor competitors and industry trends identifying experience gaps and new opportunities to elevate brand engagement.
- Audience Insight & Journey Mapping: Define audience segments and develop nuanced customer journeys that outline key touchpoints and opportunities for meaningful brand interactions.
- Strategic Direction & Creative Shaping: Guide creative teams with sharp actionable briefs that integrate brand strategy with user experience insights.
- Brand Development: Collaborate on the development of positioning values and messaging frameworks while ensuring alignment with experience strategies.
- Analytics & Optimization: Work closely with analysts to define KPIs for both brand and experience strategies measuring and optimizing performance.
- Communications & Tactical Planning: Lead development of communications calendars tactical programs and omnichannel content strategies that align with both brand and user experience goals.
- Facilitation & Workshops: Conduct workshops and collaborative sessions with internal teams clients and partners to align on strategy and optimize brand experiences.
Job Qualifications (Skills/Requirements)
- 6 years in a strategy role.
- At least 3 years of pharmaceutical marketing experience including one product launch or label update.
- Ability to own daytoday work and deliverables across multiple clients without close managerial supervision.
- Proven ability to collaborate across disciplines.
- Strong communication presentation and storytelling skills.
- Experience with market research methodologies and data analytics tools.
- Experience in integrated marketing with expertise in at least two of the following:
- Relationship management (RM CRM PRM)
- Content strategy
- Engagement/media planning
- Omnichannel planning
- Social media strategy
- SEO/SEM
- Ability to think strategically while maintaining focus on execution and optimization.
- Strong problemsolving mindset with a passion for innovative thinking.
About CalciumCompany
CalciumCompany is redefining what it means to be a modern health communications group.Awardwinning and innovationdriven we specialize in nourishing brands and companies across their entire lifecycle and we do it through a dynamic structure of specialized divisions:
- Calcium(healthcare marketing)
- Amino(oncology marketing)
- Vitamin MD(medical communications)
- PRotein(public relations)
- Cobalt(commercial planning and market access)
Central to our success is ourIntegrated Strategy Group where brand medical and engagement strategies come together powered by behavioral science and data analytics.
Were proud of the work we do but were just as proud of theculture weve built. CalciumCompany was recently named one ofMMMs 2024 Best Places to Work reflecting the authentic supportive and inspiring environment in which our team thrives.
Led byCEO Judy CapanoandGroup President Greg Lewis we are a company where you can build extraordinary campaigns and a nourishing career.
If youre passionate about making a real difference through creativity strategy and collaboration CalciumCompany may be the place for you.
Benefits & Perks We Offer
- Paid annual vacation personal and sick time off
- 11 Paid Company Holidays
- Paid Holiday Closure: Agency closed between Christmas and New Years
- Comprehensive health plans including medical dental and vision
- Flexible spending accounts (Healthcare & Dependent)
- Competitive 401(k) investment with company match
- Life & AD&D Insurance
- Commuter Benefits
- Employee Referral Bonus Program
- Employee Assistance Program
- Telemedicine Services
- Voluntary Benefits (Pet Insurance Identity Theft Protection Legal Services)
- Summer Fridays
- Emphasis on Social Impact: A variety of specialized employee resource groups (PMCGs) programming and other initiatives.
- Lunch Credit for InOffice Days
- Annual Employee Gatherings & InOffice Events
This position follows a hybrid work model requiring a minimum of two inoffice days per week.
For U.S. Job Seekers it is the policy of CalciumCompany to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law.
EOE/AA/M/D/V/F.
Required Experience:
Senior IC
Employment Type
Full-Time
Key Skills
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