Position at Mindshare
Overview of the Role
Mindshare Fulcrum a part of GroupM and the dedicated media arm for Hindustan Unilever (HUL) is seeking a visionary Director of Content to be a part of our dynamic Content division. This role is an exciting opportunity for a creative professional who can blend content expertise with strategic thinking to craft standout campaigns that redefine brand experiences. As part of one of the worlds most innovative media networks youll join a team focused on evolving content marketing for some of Indias most impactful brands.
What Were Looking For
- Creative Strategists: Individuals with an indepth understanding of the content landscape who are skilled at translating brand narratives into immersive experiences. A background in media or creative agency is highly valued especially those who can inspire clients with boundarypushing ideas and impactful solutions.
- Cultural Enthusiasts: A natural affinity to pop culture and the ability to unearth powerful insights from everyday trends and conversations allowing them to inject relevance and resonance into campaigns.
- AwardWinning Visionaries: Proven experience creating multimedia campaigns that blend traditional and digital mediums using creativity as a tool to capture and retain audience attention.
- Innovative Storytellers: Talent for breaking the mold with a knack for challenging industry standards and infusing campaigns with an original perspective. A creative flair coupled with strong proficiency in presentation tools (PowerPoint Canva) and operational knowledge in Excel is essential.
What a Day Looks Like
As our Director of Content youll work on a balancing act of creative ideation and campaign strategy. Each day will see you:
- Crafting breakthrough content ideas and devising stories that captivate audiences.
- Sourcing unique partnerships and exploring experimental content formats.
- Collaborating closely with clients to cocreate pitches that inspire.
- Supervising the execution and finetuning of campaigns ensuring excellence in delivery.
Goals & Milestones
- In 3 Months: Cultivate strong client relationships and establish trust by delivering innovative integrated content marketing solutions.
- In 6 Months: Apply advanced technologies to create immersive media experiences encourage crossformat initiatives and drive commerce through strategic content.
- In 12 Months: Lead awardwinning campaigns at national and international forums showcasing Mindshare Fulcrums creative edge.
Required Experience:
Director