Chief Marketing Officer

Position Title: Chief Marketing Officer

Location: Louisville KY

Glow Brands is seeking an experienced Chief Marketing Officer (CMO) to lead marketing strategy and execution across our diverse portfolio of brands. In this role the CMO will collaborate closely with the team to drive growth increase customer engagement and enhance profitability through effective marketing strategies across digital instore and media channels. As a familyminded company with a closeknit collaborative culture we are looking for a handson leader who will actively engage with the team foster strong relationships and contribute directly to the execution of key initiatives.

JOB DUTIES AND RESPONSIBILITIES:

• Drive growth in customer counts sales and EBITDA across all brands.
• Develop and execute comprehensive marketing strategies that align with business goals and ensure brand recognition
  
• Lead digital and traditional marketing efforts including SEO SEM social media email content marketing and traditional channels (print TV radio).
  
• Optimize marketing technology and analytics to improve efficiency performance and ROI.
  
• Manage and allocate the marketing budget ensuring effective use of resources across campaigns.
  
• Analyze market trends customer insights and competitor strategies to stay ahead in the industry.
  
• Lead mentor and inspire the marketing team to achieve departmental goals and foster professional growth.
  
• Collaborate crossfunctionally with sales product and customer service teams to improve customer acquisition engagement and retention.
  
• Build and maintain relationships with media industry influencers and external partners to enhance brand awareness.
  
• Ensure compliance with industry regulations and uphold ethical standards in all marketing efforts.
  
• Report on marketing performance adjusting strategies to deliver measurable results and align with business objectives.
  
• Work closely with senior leadership to define business goals and translate them into actionable marketing initiatives.

REQUIRED SKILLS & QUALIFICATIONS:

• Bachelors degree in Marketing Business Communications or related field required
  
• 10 years of progressive experience in a marketing leadership role.
  
• Demonstrated success in leading multibrand marketing strategies and campaigns.
  
• Experience managing advertising agencies in creative and media planning.
  
• Experience in new product launches and developing gotomarket strategies.
  
• Strong leadership skills with the ability to collaborate with upperlevel executives and franchisee operators.
  
• An innovative mindset with the ability to disrupt and drive forwardthinking strategies.

Work Conditions and Physical Demands

• Ability to sit for extended periods of time.
• Manual dexterity required to operate a computer keyboard mouse phone and other office equipment.
• Ability to work effectively in an office environment.
• Occasional need to stand walk sit reach with arms and perform activities such as stooping kneeling or crouching.

Location and Relocation Requirements

The CMO will work daily onsite at the Louisville Corporate office.

Commute:
Must be based in or willing to relocate to Louisville KY 40202 (Required)

Relocation:
Must relocate to Louisville KY before start date (Required)

JOB COMPETENCIES:

Attention to Detail: Follows established guidelines and procedures to ensure accuracy; gets work right despite pressing deadlines; concentrates on routine work details and organizes and maintains a system of records; is alert and aware of surroundings and carefully monitors technical equipment or processes.

Commitment to Task: Demonstrates dependability and shows a sense of urgency about getting results; willing to commit the hours it takes to get the job completed; takes responsibility for actions and achieves results; overcomes obstacles.

Communication Skills: Presents ideas concepts and information effectively and clearly through the spoken and written word; actively listens; communicates comfortably with various audiences; responds effectively to questions; prepares clear concise and effective written communications; displays strong grammatical spelling composition and proofreading skills.

Customer Focused: Commits to meeting the needs and expectations of the organizations internal and external customers; delivers a high level of customer service; searches continually for ways to increase employee and customer satisfaction (i.e. customer feedback).

Flexibility: Adapts and changes course of action when appropriate; effectively transitions from task to task; deals well with unresolved situations frequent change delays or unexpected events; maintains objectives amidst shifting priorities.

Initiative: Takes action proactively; addresses issues or opportunities without supervision; focuses on desired results and accomplishments; demonstrates clear purpose enthusiasm and a cando attitude.

Execution: Manages multiple projects and effectively prioritizes tasks responsibilities and goals; uses goals to guide actions and creates detailed action plans; organizes and schedules people and tasks; utilizes resources effectively to meet goals.

Relationship Management: Initiates and develops relationships with others; demonstrates credibility; confronts conflict quickly and professionally; inspires confidence in others.

Teamwork: Works cooperatively with others to accomplish business goals and objectives; asks others for their ideas and opinions; supports teams decisions; contributes to the teams efforts.

Glow Brands is an Equal Opportunity Employer.