Content Marketing Strategist
Content Marketing Strategist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Content Marketing Strategist
Workshop is searching for a motivated strategic and creative Content Marketing Strategist to help us expand and strengthen our content across every marketing channel. This is the perfect opportunity for a talented content strategist who is passionate about crafting content that connects with people. This individual should also be a supersavvy marketer who thrives on building modern content strategies that drive real business results (not just traffic).
Youll help create content that directly supports our brand marketing and business objectives. You should have a few exciting ideas for how Workshop could create content in 2025 but balance that with a willingness to learn and adapt as the company (or the internet) changes.
Youll also help champion our unique voice and tone across the company: a positive practical warm approach that we want to infuse in every aspect of our writing!
What youll be doing:
- Managing content projects independently from start to finish including execution distribution and optimization while collaborating thoughtfully across teams.
- Collaborating with crossfunctional teams to share stories that speak directly to our target audience primarily internal communicators and HR leaders.
- Bringing Workshops warm optimistic and practical voice and tone to life through smart strategic content.
- Creating and managing content across a variety of channels including blogs emails social media and video with a focus on evergreen content that drives demand brand authority and/or SEO impact.
- Supporting product marketing efforts by creating content that clearly and compellingly showcases the value of our platform to both prospective and existing customers.
- Measuring analyzing and optimizing content performance with a focus on meaningful KPIs like demo requests qualified traffic lead quality and sales enablement impact.
- Working closely with marketing sales product and customer success teams to ensure cohesive highimpact content initiatives that ladder up to broader company goals.
What were looking for:
- 35 years of experience in content marketing content strategy or a related role at a highgrowth B2B SaaS company.
- Exceptional writing editing and communication skills with proven experience creating content across multiple formats (blog posts emails ad copy video scripts SEO content thought leadership).
- A strong understanding of how to develop and implement content strategies that align with real business goals not just publish for publishings sake.
- Familiarity with content performance metrics SEO best practices and marketing analytics with the ability to use insights to drive continuous improvement.
- Excellent project management skills: ability to independently manage multiple priorities move quickly and meet deadlines without sacrificing quality.
- A highly collaborative mindset openness to feedback and strong crossfunctional communication skills.
- Eagerness to learn take ownership innovate and grow within a fastpaced scaling environment.
- A positive practical attitude and clear alignment with Workshops mission to create more happy Mondays for our customers their employees and our team.
If you can please provide examples of your communications and/or marketing experience. You can upload files or share links!
(Examples could include presentation decks emails memos interviews comms plans etc.)
Employment Type
Full Time
