Senior Marketing Manager, Usage Automation
Senior Marketing Manager, Usage Automation
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Job Description
POS22320
*Please note: the application deadline is Monday May 19 at 9am ET
Senior Marketing Manager Usage Automation
The Customer Adoption & Usage Team is looking for a customercentric marketer to build and scale the customer experience through marketing automation. In this role youll use automation (powered by AI and data science) to empower our customers with the insights and resources they need to maximize the value they get from HubSpot. Youll experiment build personalize and scale our global automation programs.
HubSpot is growing quickly but today we rely too heavily on humans to help customers understand what to do next and how to use HubSpot to succeed. Your work will help make it easy for customers to know how well theyre using HubSpot today and what they should do next to achieve their goals.
Driving customer success and product usage is a top priority for HubSpot. Were on the hunt for an allstar marketer to help us bring this ambition to life.
In this role youll get to:
- Own every element of your program from top to bottom from strategy to defining metrics and execution to reporting and be an internal thought leader on what your audiences need to be successful.
- Design write and build emails and other communications including the positioning segmentation and basic operations.
- Use AI and data science to push our communications to the next level. That could mean expanding into new channels (e.g. inapp push notifications) focusing on new cohorts for personalization (e.g. HubSpot account admins) or introducing a brand new strategy.
- Experiment to optimize and iterate on your work improving the value customers get from HubSpot at every step of their journey.
- Collaborate with stakeholders to expand your program and create a consistent customer experience across channels. Youll align across almost every team and level of the organization especially other Marketing teams Customer Success Ops and Product.
Were looking for people who:
- Required Thorough handson prompting experience with Claude ChatGPT and Gemini
- Required Demonstrated experience collaborating with technical crossfunctional teams such as Product Engineering or Data Science
- Have a strong passion for customer experience. You find yourself being the voice of the customer in crossdepartmental projects.
- Are excited by solving tough problems no one else has solved.
- Are selfstarters capable of driving projects forward independently.
- Love working on highimpact crossdepartmental initiatives that require expert project and stakeholder management
- Are deeply analytical with the ability to interpret reporting and translate it into strategy and action.
- Have an experimental mindset with experience running marketing campaigns from conception to execution and reporting.
- Have the ability to be hands on with a comfort in driving both strategy and daytoday execution.
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Cash compensation range:USD Annually
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpots compensation philosophy.
The cash compensation above includes base salary ontarget commission for employees in eligible roles and annual bonus targets under HubSpots bonus plan for eligible roles. In addition to cash compensation some roles are eligible to participate in HubSpots equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate including their skills experience qualifications and other jobrelated reasons.
We know that benefits are also an important piece of your total compensation package. To learn more about whats included in total compensation check out some of the benefits and perks HubSpot offers to help employees grow better.
At HubSpot fair compensation practices isnt just about checking off the box for legal compliance. Its about living out our value of transparency with our employees candidates and community.
We know the confidence gapand imposter syndrome can get in the way of meeting spectacular candidates so please dont hesitate to apply wed love to hear from you.
If you need accommodations or assistance due to a disability please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.
At HubSpot we value both flexibility and connection. Whether youre a Remote employee or work from the Office we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team you will be required to attend a regional HubSpot office for inperson onboarding. If you join our broader Product team youll also attend other inperson events such as your Product Group Summit and other gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Germany Applicants: (m/f/d) link to HubSpots Career Diversitypagehere.
India Applicants: link to HubSpot Indias equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing sales service and website management products that start free and scale to meet our customers needs at any stage of growth. Were also building a company culture that empowers people to do their best work. If that sounds like something youd like to be part of wed love to hear from you.
You can find out more about our company culture in the HubSpot Culture Code which has more than 5M views and learn about our commitment to creating a diverse and inclusive workplace too. Thanks to the work of every employee globally HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its awardwinning culture by Great Place to Work Comparably Fortune Entrepreneur Inc. and more.
Headquartered in Cambridge Massachusetts HubSpot was founded in 2006. Today thousands of employees across the globe work remotely and in HubSpot offices. Visit ourcareers website to learn more about the culture and opportunities at HubSpot.
By submitting your application you agree that HubSpot may collect your personal data for recruiting global organization planning and related purposes. HubSpotsPrivacy Noticeexplains what personal information we may process where we may process your personal information our purposes for processing your personal information and the rights you can exercise over HubSpots use of your personal information.
Required Experience:
Manager
Employment Type
Full Time
