Marketing Strategist

Are you a visionary marketer ready to take the helm and drive intentional innovative strategies in a highly competitive legal landscape

Is your approach to marketing strategy defined by proactive thinking creative execution and a relentless pursuit of excellence

Do you thrive on making sense of complex data cutting through chaos to deliver clear actionable marketing plans that elevate brand visibility and client engagement

Can you lead with confidence collaborating with dynamic teams and strong personalities to steer a firms marketing efforts toward scalable measurable growth

Final question: When faced with a challenge do you get excited or run away

** IMPORTANT: TO APPLY **

If you have any questions please email only.

• Please do not reach out through our websites contact information (telephone email or web chat) or via direct messaging on any social media platform.

To Apply: Submit your application by clicking the Apply button and applying on the Crisp Recruit page that opens.

**RECRUITERS DO NOT CONTACT**

At Meldon Law a pillar of justice since 1971 weve spent over 50 years fighting for personal injury victims and defending the rights of those facing criminal charges across Florida. With offices in Gainesville Ocala Lake City and Fort Lauderdale we provide fearless compassionate legal representation to clients in their most critical times of need. Founded by Jeffrey Meldon a recognized member of the Million Dollar Advocates Forum our firm combines toptier legal expertise with a deeprooted commitment to community integrity and excellence.

Our passion for justice extends beyond the courtroom through active community engagement. From our ScholarAthlete Program and partnerships with veterans organizations to our Law Talk Live radio show and Meldon Law & Friends podcast were constantly finding ways to give back and stay connected. At Meldon Law we CARE Compassion Accountability Reliability Excellence and Success Driven values that define every client interaction and internal operation. Our tightknit team embraces technology celebrates innovation and is dedicated to creating a firm culture that is forwardthinking collaborative and resultsfocused.

As a Marketing Strategist youll play a missioncritical role at the heart of our firms next chapter. With Meldon Law actively scaling and preparing to expand into new markets across Florida this position is far more than a leadership role its a rare opportunity to shape the trajectory of a growing forwardthinking legal powerhouse. You will be the catalyst driving our brand to new heights cutting through marketing noise with clarity and vision while leading a dynamic team and aligning every initiative with databacked strategy. Your expertise will be instrumental in positioning Meldon Law as the first name that comes to mind when clients seek fierce compassionate legal representation. This is your chance to step into a highimpact role where your ideas are not just welcomed but essential where you can leave a legacy by propelling a respected firm into its bold future.

What youll do:

• Strategic Leadership & Ownership: Take full ownership of Meldon Laws overall marketing direction bringing clarity and focus to a complex landscape. This is not a role for spectators you will lead decisively drive alignment across teams and be accountable for ensuring that every marketing effort supports the firms ambitious growth goals.
• Strategic Vision & Innovation: Act as the strategic mastermind behind all marketing efforts thinking several steps ahead to develop innovative longterm strategies that drive the firms growth. Evaluate current initiatives identify new opportunities and craft bold approaches to increase visibility expand into new markets and ensure the firm stays ahead in the highly competitive legal market
• Challenge & Validate: Serve as the firms voice of clarity by cutting through all the data challenging assumptions and uncovering what truly drives results. Be the trusted authority who makes sense of marketing assumptions and ensures every decision is grounded in truth and proven impact.
• Campaign Strategy & Execution: Develop and manage multichannel campaigns that support growth including digital outreach local advertising and initiatives tied to market expansion and new office launches.
• Team Leadership & Direction: Lead direct and empower the internal marketing team as well as oversee thirdparty vendors. Through clear vision and collaborative leadership youll guide the teams focus set the path forward and ensure everyone is working together toward bold strategic goals.
• Budget & Resource Optimization: Evaluate marketing effectiveness refine underperforming efforts and optimize budget and resources to ensure every investment supports growth and delivers measurable returns.
• KPI Tracking & Performance Optimization: Establish KPIs track marketing performance and provide datadriven insights to leadership. Success in this role is measured by growth and impact of marketing strategies.
• AI & Digital Innovation:Lead the firms shift from traditional to digital marketing driving innovation and ensuring top placement in AIdriven search results SEO and emerging digital platforms.

What were looking for:

• Experience: 7 years in marketing with 3 years in a strategic or leadership role preferably in legal services or a similarly competitive industry.
• Legal Marketing: Prior experience working with or within a legal firm is a plus with understanding of legal industry competition and compliance nuances.
• Proactive & Confident Leadership: Brings a strong sense of ownership and initiative confidently leading projects from idea to execution. Embraces responsibility makes thoughtful decisions and moves forward with purpose and authority without needing oversight.
• Strategic & Analytical: Proven ability to develop and execute longterm marketing strategies backed by data analysis and market research.
• Digital & AI Expertise: Familiarity with leveraging AI tools SEO and digital platforms for marketing with a strong grasp of emerging trends and technologies.
• Strong Communication: Able to confidently lead teams present findings to executives and drive consensus across departments and stakeholders.
• Creative Execution: Brings fresh outofthebox ideas to life with precision and clarity ensuring marketing efforts are both engaging and effective.

Why you should work here:

• Empowering Culture: Join a team that values growth innovation and mutual respect with peer recognition programs and regular teambuilding events.
• Community Impact: Be part of a firm deeply involved in giving back from student scholarships to veteran support and local charity partnerships.
• Leadership & Autonomy: Step into a highimpact role with the autonomy to shape and lead all marketing efforts. Youll have the freedom to build and execute strategies your way making a lasting mark on the firms growth and visibility.
• Growth & Leadership Opportunities: Take the lead in a firm poised for expansion with upcoming new offices and a growing influence across Florida.

Additional perks:

• Work Flexibility: Enjoy a flexible hybrid work environment that supports your productivity and worklife balance.
• Generous PTO: Take advantage of generous paid time off to unwind refocus and enjoy life outside of work.
• Health & Wellness: Enjoy comprehensive health and wellness benefits designed to support your overall wellbeing.
• Retirement Plan: Take advantage of employersupported retirement savings to help secure your future.
• Quarterly Bonuses: Be eligible for performancebased bonuses that reward your impactful contributions.

At Meldon Law your role as Marketing Strategist is not just a job its a mission to elevate our firms presence to craft narratives that resonate and to drive the firms growth with precision and creativity. Youll have the autonomy to lead the support to execute and the opportunity to leave a lasting impact on both the firm and the communities we serve. Join us in shaping the future of legal marketing and take the reins of a dynamic resultsdriven marketing journey.