Manager, Digital Marketing Analytics

The Manager Digital Marketing Analytics will play an integral part of the Portfolio Marketing team and be responsible for assisting the Director Marketing Analytics & Technology to develop and implement comprehensive marketing analytics strategy across NBC Sports Next and Fandango. This position will serve as a handson subject matter expert with the ability to independently drive and execute advanced marketing analytics initiatives. This position will help lead the development and implementation of marketing analytics tools technologies and processes to enhance data collection analysis and reporting capabilities. This individual will be vital in facilitating various marketing stakeholders build track and monitor KPIs and goals that are essential to the business in a concise and consistent manner.

This person will have to be swift in cultivating relationships & in being the conduit between businesses collaborate closely with Data Product and Marketing to lead to the rapid development implementation and adoption of innovative analytic tools and platforms and reporting. As such this role requires a project manager mentality combined with excellent stakeholder management/communication skills with the ability to bridge technical analytical and marketing needs.

Job Duties

Data Analysis & Insights:

• Analyze marketing sales and operational data to identify trends patterns and business opportunities.
• Perform ad hoc analysis and generate insights for decisionmaking across business areas like revenue productivity and marketing channels.
• Provide actionable recommendations based on data insights to improve marketing strategies campaigns customer journeys and business performance.

Reporting & Visualization:

• Create and maintain interactive dashboards scorecards and reports that track key performance indicators (KPIs) and campaign performance.
• Present findings and insights to senior leadership and other stakeholders utilizing data visualization tools like Tableau Power BI Looker or Datorama.
• Translate complex data into clear and concise presentations using storytelling techniques for both technical and nontechnical audiences.

Team Collaboration & Leadership:

• Collaborate with crossfunctional teams (e.g. BI paid marketing sales engineering product) to align strategies and ensure datadriven decisions.
• Partner with technical teams to define data requirements and develop data models for reporting and insights.

Strategy & Optimization:

• Support business and marketing initiatives by developing optimization strategies based on data insights.
• Help to measure and interpret A/B testing and web experiments to optimize conversion rates and user experience.
• Work with data engineering and BI teams to improve marketing attribution models spend optimization and customer segmentation strategies.
• Analyze customer trends and provide insights into competitive threats and opportunities.
• Utilize data to inform marketing strategies campaign designs and product positioning.

Qualifications :

Basic Qualifications

• Bachelors degree in a relevant field such as Marketing Business Data Analytics Data Science Economics Statistics Computer Science or related field
• 4 years of experience in marketing analytics MarTech business intelligence or a related field with a proven track record of driving business growth through datadriven insights and technology solutions.
• Experience with digital marketing paid user acquisition and campaign performance analysis especially in B2B SaaS consumer internet or mobile app environments.
• Experience with Email Service Providers (ESPs) such as Salesforce Marketing Cloud
• Understanding of data warehouses data marts data repositories and basic data architecture.
• Comprehensive understanding of mobile tracking on iOS and Android including SKAdNetwork probabilistic matching and deterministic attribution. Very familiar with MMPs like Adjust AppsFlyer Singular Branch and Kochava.
• Extensive understanding of visual analytics platforms such as Datorama Tableau Looker or similar platforms strongly preferred.
• Proficiency in analytics tools like Google Analytics (GA/GA4) Adobe Analytics or other web tracking platforms.
• Advanced proficiency in SQL for data extraction and manipulation. 2 years of experience with MSSQL/Postgres/MYSQL
• 2 years of experience in ETL processes and big data platforms like Google BigQuery Amazon Redshift and Snowflake.
• Indepth understanding of Excel skills including pivot tables VLOOKUPs and complex linked workbooks.
• Proven understanding of marketing technologies and a history of delivering sophisticated marketing analytics reporting B2C B2B and DTC/D2C businesses.
• Strong analytical thinking problemsolving abilities and attention to detail with the ability to interpret complex data sets and translate insights into actionable recommendations.
• Excellent communication both written and verbal with the ability to present complex data to nontechnical stakeholders.
• Effective project management skills with the ability to meet deadlines and drive projects forward.
• Ability to prioritize and manage multiple projects in a fastpaced environment.
• Collaborative mindset with experience in crossfunctional teamwork.

Desired Qualifications

• Experience/knowledge working with CDPs such as mParticle.
• Knowledge of programming languages like Python or R for data analysis.
• Passion for movies and the entertainment industry.
• Basic understanding of core performance marketing platforms such as Google and Meta.
• Passion for analytics and digital marketing.

Additional Job Requirements

• This position has been designated as hybrid generally contributing from the office a minimum of three days per week.
• Must be willing to work in the Orlando FL office. 

Additional Information :

As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to

Although youll be hired as an NBCU employee your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time youll be a part of this exciting company as it takes shape.

Remote Work :

No

Employment Type :

Fulltime