Senior Acquisition Marketing Manager (Maternity Cover)
Senior Acquisition Marketing Manager (Maternity Cover)
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Job Description
Accepting applications until:
30 May 2025Job Description
We are Global
At Global we think big work hard and never stand still. Were the proud home of the best media and entertainment driven by our talented and passionate people. Our mission To make everyones day brighter our Globallers our audiences our partners and our were in the studio building worldclass technology or securing record Outdoor advertising partnerships we make sure were doing it as a team.
Your role:
Were on the lookout for a resultsdriven datasavvy Senior Acquisition Marketing Manager (Maternity Cover) to lead global user acquisition campaigns for the Global Player and LBC Apps.
Reporting into the Director of Marketing Operations & Planning youll be responsible for leading strategies and driving forward acquisition initiatives. You will play a key role in driving downloads account registrations and ongoing app engagement using paid digital channels working crossfunctionally across brand product and analytics teams.
Key Responsibilities
Subject Matter Expert
Be a subject matter expert within the marketing team confidently leading strategies and driving forward acquisition initiatives.Campaign Strategy & Execution
Develop and manage acquisition strategies across Paid Social Paid Search Apple Search Ads (ASA) Google UAC and other key digital platforms to drive growth across iOS and Android.Performance Optimisation & ASO
Own performance analysis and optimisation of campaigns using analytics platforms. Collaborate with Globals ASO and ASA agency to maximise visibility and install rates in app stores.CrossFunctional Collaboration
Partner with Brand Marketing Product and Analytics teams to align acquisition efforts with user insights testing strategies and broader business goals.
What Youll Love About This Role
1. Think Big: Youll help shape the digital future of two of the UKs biggest audio platforms experimenting with emerging channels and driving measurable growth.
2. Own It: Youll take ownership of endtoend acquisition strategy and campaign execution driving results through handson optimisation and performance data.
3. Keep it Simple: Youll translate complex insights into clear actionable strategies that deliver highimpact outcomes.
4. Better Together: Youll work closely with internal and external teams gaining exposure to some of the best talent in digital marketing and broadcasting.
What Success Looks Like
In your first few months youll have:
Come in and hit the ground running quickly adapting to existing strategies and identifying areas for immediate impact.
Launched and optimised multiplatform acquisition campaigns for both apps.
Built strong crossfunctional relationships internally (Brand Digital Managing Editors Product and Analytics) and externally with tech partners and agencies.
Delivered improvements in key metrics such as CPI retention and installtoregistration conversion rate.
Implemented datadriven enhancements to campaign targeting creative and channel mix.
What Youll Need
- Personal Attributes: A selfstarter with the ability to work autonomously and highly knowledgeable in your area of expertise. Strong drive to lead confidently and execute strategies effectively.
Performance Marketing Expertise:
Strong knowledge and experience in performance marketing deep understanding of Paid Social Paid Search ASA Google UAC and App Store ecosystems.Data & Analytics:
Handson experience with Apple Search Ads Google Analytics Ads platforms (Google Meta TikTok etc.) and Mobile Measurement Platforms such as AppsFlyer.Project Management:
Highly collaborative with an ability to manage multiple campaigns and stakeholders in a fastpaced environment with strong attention to detail.Creative & Strategic Thinking:
Ability to interpret data identify trends and build compelling campaigns that cut through.
Creating a place we all belong at Global
We are dedicated to creating a place where different voices are represented amplified and that we cantserve our diverse audiences without first celebrating it in our people which is why were passionate about creating an inclusive culture where every Globaller can belong. So no matter who you are or where you are from you can find your place at Global.
As a business we believe in the importance of a healthy worklife balance and the value of a flexible and agile workforce. Therefore we operate a Smart Working you need us to make any reasonable adjustments during your recruitment process drop us an email at well be happy to help.
Required Experience:
Manager
Employment Type
Full-Time
