Senior Product Marketing Manager (Remote in California)

About your role

At Rocket Lawyer we believe the law should be accessible to everyone. As a Senior Product Marketing Manager youll play a key role in shaping the narrative for all our product offerings ensuring our products and packaging resonate with our target customer. You will have a strong understanding of AI technologies market trends and customer needs combined with a proven track record of developing and executing successful programs and experiences that drive ongoing engagement and retention. This is a highly visible and impactful role partnering closely with crossfunctional teams including Product Growth Design Data Science and senior leadership.

Youll join a collaborative missiondriven marketing team that thrives on creativity experimentation and customer empathy. We value diverse backgrounds and perspectives and believe theyre essential for delivering experiences that truly resonate with our customers. This role is ideal for someone whos both a strategic thinker and a handson doer comfortable with data design conversations and driving experiments that lead to measurable impact.

How you will make a difference day to day

• Develop and articulate a compelling product vision positioning and messaging for our product portfolio establishing differentiation in the market.
• Gain a deep understanding of customer needs pain points and buying behaviors through research interviews and data analysis.
• Translate customer insights into effective marketing strategies and resonant messaging for target audiences.
• Champion the customer perspective throughout product development and marketing efforts.
• Collaborate with Product Management and Engineering to influence the product roadmap prioritize features create seamless engagement experiences from first impression to reactivation and ensure consistent messaging.
• Partner with the Integrated Marketing Campaigns team to develop marketing programs and assets that drive awareness accelerate product adoption and convert users into loyal Rocket Lawyer members.
• Conduct thorough market research and competitive analysis to identify opportunities inform product development and refine engagement strategies.
• Serve as a key connector between Product Marketing and Growth to ensure a cohesive experience across acquisition and lifecycle campaigns.
• Foster a culture of inclusion and customer empathy within crossfunctional teams.
• Present clear insights updates and recommendations to senior leadership.

What youll need

• Bachelors degree in Marketing Business or a related field; MBA preferred.
• 7 years of experience in product marketing with a focus on B2B SaaS or consumerfocused digital business preferably in the AI or related space.
• Background in launching new products supporting integrated marketing campaigns and delivering impactful engagement experiences and programs.
• Understanding of generative AI and how it can enhance customer experiences.
• Strong collaboration skills and experience working across multiple teams including Product Design and Data.
• Proven track record of driving results through experimentation and datainformed decision making.
• Deep understanding of customer journeys with a specific focus on engagement and retention.
• Experience leading customer research efforts and synthesizing insights into actionable plans.
• Excellent written and verbal communication skills with a knack for storytelling and stakeholder alignment.
• Selfstarter mentality with the ability to manage multiple priorities in a fastpaced environment.
• A plus if you have:
  • Familiarity with legal tech or other regulated industries.
  • Experience working with tools like Figma FullStory Pendo or similar.
  • Experience marketing AI/ML platforms tools or solutions to small businesses or consumers.

Not sure if you meet all the qualifications Apply anyway! We value diverse experiences and encourage you to bring your unique talents to our team!

Benefits & Perks

• Comprehensive health plans (including Medical Dental and Vision insurance for fulltime employees)
• Unlimited PTO
• Competitive salary packages
• Life insurance
• Disability benefits
• Supplemental Optional Life Insurance Benefits
• FSA Options Optional
• HSA with Company Match
• 401k program with Company Match
• Fertility Assistance and Planning options
• Wellhub & ClassPass fitness platforms
• Comprehensive Pet Insurance options
• Financial Wellbeing & Student Loan Program access
• Access to additional Mental Health & Wellbeing resources
• Pretax Commuter/Transit Benefits
• Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates

Interview Process:

• Recruiter Phone Screen
• Role Assessment(s)
• Hiring Manager Interview
• Panel Interviews
• Final Interview

By applying for this position your data will be processed as per Rocket Lawyer.