Marketing & Communications Manager

Job Type

Permanent FullTime Exempt

Workplace Location

• MakeAWish Central & South Texas has offices in Austin and San Antonio that are open for use by all staff. This position will have the flexibility to work remotely/from home but will be expected to work inoffice at least two days a week and some weeknights/weekends for inperson activities such as event support wish events and team bonding activities.
• This role is based out of either of our offices Austin Main Office (3600 Bee Caves Rd Suite 100 Austin TX 78746) or San Antonio Regional Office (1931 Northwest Military Hwy Suite 210 San Antonio TX 78213).

Position Summary

The Marketing & Communications Manager is a missiondriven storyteller and strategist responsible for leading the development and execution of a comprehensive marketing and communications plan for MakeAWish Central & South Texas. This role is critical to building local brand visibility community engagement and donor loyalty across the diverse and growing communities of Austin San Antonio and the broader Central & South Texas region. The ideal candidate will be both creative and analytical blending compelling storytelling with datainformed decisionmaking to drive awareness wish referrals and donor retention.

Position Responsibilities

Strategy Development

• Create and implement an annual marketing and communications calendar and strategy with action plans to increase brand awareness and drive engagement and resources to the chapter.
• Track defined data metrics and benchmarks to meet goals established for revenue engagement and brand awareness.
• Support the development team in creating effective acquisition and retention strategies including impactful development materials and storytelling.
• Manage crisis communications and serve as the internal point of contact for crisis issues. Identify challenges and emerging issues faced by the organization.

Creation & Execution

• Lead the development and utilization of all key external messaging and positioning with an emphasis on powerful storytelling. Write accurate emotionally resonant stories that drive community understanding of the impact of a wish.
• Oversee the management of the chapters social media accounts and websites ensuring the development of dynamic and impactful content.
• Create and manage print communications marketing materials and electronic communications for revenue (including events) and missionrelated projects.
• Oversee the management and fulfillment of marketing deliverables for corporate partners including National Alliance partners ensuring appropriate stewardship of relationships.
• Identify and develop brandrelated stories (written video photo etc.) including wish stories for local and national media opportunities collaborating with MakeAWish America as appropriate.
• Experiment with innovative content formats (e.g. Reels TikToks livestreams) to expand digital reach and donor engagement.
• Lead digital execution across email website and social media platforms to support fundraising and engagement campaigns.
• Ensure marketing content is culturally relevant and inclusive with bilingual messaging where appropriate.

Relationship Management

• Build strategic partnerships with local media outlets influencers creative agencies and community organizations in Austin San Antonio and surrounding areas.
• Manage relationships with vendors printers and freelancers providing clear guidance and ensuring deliverables meet brand and strategic goals.
• In coordination with the CEO and Chief Development Officer serve as media spokesperson at events wish reveals corporate check presentations and local media opportunities.

Administrative

• Maintain internal communications calendar and assist with internal communications (Staff Whats Up Facebook Workplace page).
• Prioritize media opportunities and prepare talking points speeches and presentations for the CEO board and volunteers.
• Oversee brand protection by ensuring proper use of MakeAWish marks and adherence to national identity standards.
• Maintain the photo and story library to ensure accessibility for future marketing and promotional needs.
• Ensure the chapter website and event microsites are regularly updated with accurate information and a strong user experience.
• Adhere to all MakeAWish America performance standards and Chapter internal controls policies and procedures.

Benefits

• Full individual insurance premium coverage for Medical Dental and Vision care. Optional employeepaid family coverage.
• Health Savings Account options with monthly employer contributions.
• Employerpaid life insurance policy and STD/LTD policies.
• Simple IRA Retirement Savings Plan with 3% employer matching.
• 2 personal days off (PD) birthday day off 15 accrued paid time off days (PTO) Quarterly Wellness days off 13 additional paid holidays annually; PTO increases with tenure.
• Monthly business mileage reimbursement
• Paid Parental Leave
• Annual Spanish bilingual stipend available upon successful completion of language proficiency skills test.
• Discounts and special offers with entertainment and travel vendors.

About MakeAWish

MakeAWish creates lifechanging wishes for children with critical illnesses. We seek to bring the power of wishing to every eligible child because each step of the wish journey can help children build the physical and emotional strength they need to fight their illness. Headquartered in Phoenix Arizona MakeAWish is the worlds leading childrens wishgranting organization serving children in every community in the United States and in nearly 50 countries worldwide. Together generous donors supporters staff and more than 30000 volunteers across the U.S. unite to deliver hope to wish kids and their families when they need it most. Since 1980 MakeAWish has granted more than 500000 wishes worldwide; more than 340000 wishes in the U.S. and its territories alone. The Central & South Texas chapter was founded in 1985 and has since granted more than 5000 wishes in its 40county territory. To learn more please visit Central & South Texas Belonging Statement

As a nonprofit whose mission is to create lifechanging wishes for children with critical illnesses we are committed to ensuring every child family member volunteer staff member intern and supporter that interacts with us can be their true and authentic self regardless of race ethnicity gender identity and expression sexual orientation physical and mental ability faith religion age or any other aspect which makes them unique. We serve a diverse group of children and families and we strive to make sure each feels seen heard and understood not only through our own actions but by filling our organization with people from all walks of life. We not only welcome differences we celebrate them. Every person involved in wish granting has a part to play to promote inclusion. We understand that there will always be work to be done and we will continue to create an environment of diversity equity justice and inclusion so that we can equitably grant the wish of every eligible child.

• 5 years of professional work experience in communications and marketing with a track record of improving engagement and brand outcomes.
• Bachelors degree or higher in communications marketing graphic design or related field.
• Excellent written verbal and interpersonal communication skills.
• Experience with Adobe Creative Suite (InDesign Illustrator Acrobat Pro) email marketing platforms and/or tools such as Canva or video editing software.
• Ability to write and edit compelling stories across platforms with emotional clarity and cultural relevance.
• Demonstrated ability to work independently and collaboratively across the organization in a fastpaced environment.
• Strong project management skills detailoriented and organized.
• High level of discretion to sensitive constituent information and ability to maintain confidentiality.
• Flexibility to attend occasional early morning evening and weekend events.
• Must have reliable mode of transportation to travel across the chapter territory when needed including Austin San Antonio and surrounding communities. Position requires travel throughout the chapter territory and flexible hours.
• Proficiency in all Microsoft computer programs including Outlook Microsoft Teams SharePoint Word Excel and PowerPoint.
• A passion for the mission of MakeAWish Central & South Texas.
• Bilingual (English/Spanish) is a plus.

Other Application Requirements

In addition to a resume and cover letter please include a writing and/or design sample/portfolio under Additional Files section. Appropriate writing samples include blog writing social media copy examples press releases or media alerts etc. For online portfolios you may copy the link in a document for upload or paste the link in the related field under Additional Questions section. Videography samples are welcomed but not required.