Sr. Manager, Event Strategy
Sr. Manager, Event Strategy
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The Senior Manager Events role will lead the strategy planning development and execution of association events that reinforce TIAAs leadership in lifetime income and strengthen existing client relationships. This role will be responsible for owning the endtoend event lifecycle in partnership with key internal marketing and business stakeholders.
Key Responsibilities and Duties
Develop and execute a comprehensive association event strategy aligned with business goals marketing initiatives and client engagement priorities.
Create and manage an annual association event calendar in partnership with Distribution thought leadership and enterprise leads. Identify opportunities for new events and/or concepts to drive engagement
Establish and maintain strong working relationships and collaboration with sales organization and business partners
Partner with marketing content and subject matter experts to curate thoughtprovoking agendas and speaker lineup that showcase institutional expertise and leadership aligning with audience strategy and reinforcing TIAAs retirement income leadership position.
Develops appropriate departmental measurements and key performance indicators (KPIs) based on overall business goals. Track and analyze event performance metrics and ROI.
Work closely with internal Event production team to ensure seamless execution and operational excellence
Stay current on industry trends and best practices in association events to infuse innovation and fresh thinking into our event strategy and execution
Own postevent processes specifically the creation of event recaps sharing of insights with key internal partners and leading postmortem team meetings
Educational Requirements
- University (Degree) Preferred
Work Experience
- 3 Years Required; 5 Years Preferred
Physical Requirements
- Physical Requirements: Sedentary Work
Career Level
7IC
Required Skills:
- 3 years of working experience within event strategy
Preferred Skills:
- 5 years of working experience within event strategy
- University degree
- Customer focused and resultsdriven
- A demonstrated track record in event marketing (i.e. creating event experiences and supporting campaigns)
- Ability to gain buyin influence and drive outcomes
- Experience creating and tracking program metrics and KPIs
- Build trust credibility and strong relationships with internal/external customers and team members
- Excellent interpersonal oral and written communication skills
- Able to work effectively in a fast paced crossfunctional changing environment
- Seasoned relationship builder able to establish effective partnerships at all levels of the organization including senior leadership.
- Demonstrated understanding of Retirement marketplace competitive landscape and regulatory environment.
- Successful experience in developing and implementing event plans and budget management.
- Proven ability to influence the development of effective creative concepts and marketing strategies.
#LIVM1
Related SkillsAudience Insights Budgeting Campaign Management Differentiates Value Proposition Influence Lead and Demand Generation Marketing Analytics Marketing Channels Marketing Strategic Planning Prioritizes Effectively Relationship ManagementAnticipated Posting End Date:
Base Pay Range: $99900/yr $150000/yrActual base salary may vary based upon but not limited to relevant experience time in role base salary of internal peers prior performance business sector and geographic location. In addition to base salary the competitive compensation package may include depending on the role participation in an incentive program linked to performance (for example annual discretionary incentive programs nonannual sales incentive plans or other nonannual incentive plans).
Company Overview
Every worker deserves a secure retirement. For more than 100 years TIAA has delivered it for millions of people. Founded to help educators retire with dignity today were a marketleading retirement company fueled by worldclass asset management. But were not just another legacy financial services firm. Were fighting harder than ever before for our clients and the many Americans who need us.
Benefits and Total Rewards
The organization is committed to making financial wellbeing possible for its clients and is equally committed to the wellbeing of our associates. Thats why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health wellness and work life offerings that can help you achieve and maintain your best possible physical emotional and financial wellbeing. To learn more about your benefits please review our Benefits Summary.
Equal Opportunity
We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age race color national origin sex religion veteran status disability sexual orientation gender identity or any other legally protected status.
Read more about your rights and view government notices here.
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone: (800)
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Required Experience:
Manager
Employment Type
Full-Time
