Paid Advertising Specialist
Paid Advertising Specialist
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Job Description
The Paid Advertising Specialist is responsible for planning executing and optimising targeted advertising campaigns across platforms such as LinkedIn Ads Google Ads and other digital channels to drive highquality leads to maximize ROI. You will work with inhouse specialist local and regional marketers and our agency partners implementing accountbased marketing (ABM) practices deliver and measure paid advertising.
Tasks include but are not limited to:
- Plan launch and optimise paid LinkedIn campaigns tailored to B2B lead generation goals including Sponsored Content Message Ads Lead Gen Forms and Conversation Ads.
- Develop and refine audience strategies using firstparty data account lists job titles company sizes industries and intentbased signals.
- Manage LinkedIn tracking capabilities including Insight Tag conversion tracking and integration with CRM systems such as HubSpot and/or Marketo.
- Collaborate with agency partners to execute international campaigns aligned to ABM strategies targeting global regions including North America Europe and LATAM.
- Optimise campaigns to achieve objectives (leads conversions MQLs) through A/B testing creative iteration and data analysis.
- Provide recommendations to regional marketers on budget allocation channel selection and campaign enhancements.
- Analyse campaign performance and generate clear insightful reports for key stakeholders using tools like Google Analytics LinkedIn Campaign Manager and BI dashboards.
- Manage campaign budgets and bidding strategies to maximise ROI and efficiency (CPA CPL CTR).
- Align campaign strategy with broader marketing initiatives and business goals.
- Stay up to date on LinkedIn platform developments new ad formats and best practices.
Qualifications :
Essential skills:
- Minimum 1 years of handson experience running LinkedIn Advertising campaigns for B2B lead generation.
- Proven track record in targeting and engaging international audiences (e.g. North America Europe LATAM) through LinkedIn Ads.
- Deep understanding of LinkedIns advertising ecosystem including audience segmentation Insight Tag matched audiences account targeting and campaign performance tracking.
- Familiarity with CRM systems (e.g. HubSpot Salesforce) and their integration with paid campaigns for effective lead management.
- Competency in campaign analysis UTM strategy and performance reporting via platforms like Google Analytics Power BI and Excel.
- Experience in or exposure to other platforms (e.g. Google Ads programmatic DSPs) is advantageous but not required.
- Comfortable working across teams and managing multiple campaigns simultaneously with tools such as Asana Trello or Jira.
- Exceptional communication skills in English. Fluency in another European language is a plus.
Preferred Skills:
- Background in the software or tech sector particularly with enterpriselevel solutions.
- Passion for datadriven marketing and continuous optimisation.
- Proactive solutionoriented mindset with the confidence to challenge assumptions and improve outcomes.
- Familiarity with ethical considerations in digital advertising and the responsible use of marketing technology including AI.
- Strong attention to detail and ability to work in a fastpaced dynamic environment.
Additional Information :
We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles while also valuing inclusive workplace experiences. By fostering a sense of community we drive innovation strengthen connections and nurture belonging. Our commitment ensures you can work in a way that suits you best while also engaging with colleagues to share ideas and build meaningful relationships.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
