- Develop and implement comprehensive marketing strategies aligned with company objectives market trends and customer insights.
- Manage the marketing budget effectively ensuring optimal allocation of resources across various marketing channels and initiatives.
- Lead efforts to strengthen and maintain the companys brand identity ensuring consistency across all marketing communications and touch point.
- Conduct market research to identify new opportunities emerging trends and competitive threats. Utilize datadriven insights to inform marketing decisions and optimize campaign performance.
- Collaborate with product management teams to develop compelling messaging positioning and gotomarket strategies for new and existing products.
- Oversee digital marketing efforts including website optimization SEO/SEM email marketing social media and digital advertising campaigns.
- Develop a content strategy that resonates with our target audience and supports lead generation thought leadership and brand building initiatives.
- Manage relationships with media outlets industry influencers and key stakeholders to enhance the companys reputation and visibility in the market.
- Build and lead a highperforming marketing team providing mentorship guidance and professional development opportunities.
- Establish KPIs and metrics to measure the effectiveness of marketing initiatives. Regularly track and analyze performance data to evaluate ROI and identify areas for improvement.
Requirements
- Must have 15 years of experience in the marketing domain and who heads the marketing team.
- Bachelors degree in Marketing Business Administration or related field (Masters degree preferred).
- Should be well versed in Strategic planning Branding Product Marketing Digital Marketing Content Marketing etc..
- Proven track record of success in senior marketing roles preferably within the IT/software industry.
- Strong analytical skills with the ability to interpret complex data and make datadriven decisions.
- Exceptional leadership and communication skills with the ability to inspire and motivate crossfunctional teams.
- Strategic thinker with a creative mindset and a passion for innovation.
- Ability to thrive in a fastpaced dynamic environment and drive results under pressure.
Any Bachelor s/Master s degree Strong verbal and written communication ability in English. Excellent interpersonal skills. Strong sales and negotiation skills Ability to work in night shift Quick learner who can adapt to change Male candidates who own a personal vehicle are highly preferred Knowledge in Microsoft Office Excel and MS Word Should be flexible for night shift/rotational shift
Education
Any Graduate