Test & Learn and Personalization Implementation - Lead
Test & Learn and Personalization Implementation - Lead
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Job Description
Every career journey is personal. Thats why we empower you with the tools and support to create your own success story.
Be challenged. Be heard. Be valued. Be you ... be here.
Job Summary
The Marketing Technology Platform team is dedicated to managing and executing within the enterprise digital marketing technology platforms and associated services as well as consulting with stakeholders to enable a broad set of business goals using digital marketing technologies. The Test & Learn and Personalization Implementation Lead provides strategy consultation execution and administration of our A/B testing and personalization implementation through Adobe Target.Essential Job Functions
Lead the technical development and implement of A/B tests multivariate tests and personalized experiences using Adobe Target. Provide consulting & technical expertise (act as technical SME for Adobe Target) within a matrixed team structure. Write clean efficient and maintainable code using HTML CSS JavaScript and other frontend technologies (35%)
Build segmentation and audiences in Target to drive personalization activities. Translating business requirements into technical specifications and documentation. Coordinate QA efforts and approvals related to testing and personalization activities (30%)
Prioritize Adobe Target technical issues and lead the investigation and resolution of the issues. Work with Adobe Client Care to troubleshoot and resolve issues with the Adobe Target platform (15%)
Stay updated on industry trends best practices and emerging technologies in digital test & learn and personalization technology (10%)
Develop strong business relationships with internal clients IT UX Analytics Compliance Information Security and Marketing teams. Work with the user experience product and marketing teams to plan and prioritize new testing experiences (10%)
Minimum Qualifications
Bachelors Degree
4 years of experience working with Adobe Target setting up basic and advanced activities
Preferred Qualifications
Bachelors Degree Computer information Systems or Marketing or related field of study or equivalent relevant work experience
5 years of experience working with Adobe Target setting up basic and advanced activities
Skills
Adobe Target
Hyper Text Markup Language (HTML)
Cascading Style Sheets (CSS)
JScript
Angular
Scrum Methodology
Agile Methodology
Problem Solving
Reports To: Manager and above
Direct Reports: 0
Work Environment
Normal office environment hybrid.
Other Duties
This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time the Company reserves the right to add and/or delete essential functions from this job at any time.
About Bread Financial
At Bread Financial youll have the opportunity to grow your career give back to your community and be part of our awardwinning culture. Weve been consistently recognized as a best place to work nationally and in many markets and were proud to promote an environment where you feel appreciated accepted valued and fulfilledboth personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and nontraditional career progression.
To learn more about Bread Financial our global associates and our sustainability commitments visit or follow us on Instagram and LinkedIn.
All job offers are contingent upon successful completion of credit and background checks.
Bread Financial is an Equal Opportunity Employer.
Job Family:
MarketingJob Type:
RegularEmployment Type
Full-Time
