Paid Social Business Director

About the Role:

Were looking for a commerciallyminded and strategically sharp Business Director to lead the paid social account for John Lewis one of the UKs most iconic retail brands.

As Business Director you will own the client relationship at the most senior level and be responsible for the overall strategic direction delivery and growth of the account. Youll oversee the full paid social team including Account Director Managers and Executives ensuring high performance consistent quality and ongoing development.

Youll lead from the front bringing clear thinking to complex problems and translating client objectives into smart actionable strategies across Meta Pinterest TikTok Snapchat Reddit and emerging platforms. Youll also work closely with platform partners and internal leads to drive innovation and test new approaches.

This is a role that requires a blend of leadership client confidence and channel expertise. Youll be expected to spot growth opportunities manage risk and support the Head of Social in shaping the broader strategic direction of the account.

Key responsibilities:

• Lead the paid social relationship with senior stakeholders at John Lewis becoming a trusted advisor and strategic lead

• Oversee and guide paid social strategy across brand and performance objectives

• Manage and mentor the Account Director and wider team ensuring strong delivery and continuous development

• Drive innovation through platform partnerships and testandlearn programmes

• Monitor and optimise performance against KPIs ensuring activity is commercially effective and aligned to wider business goals

• Identify opportunities for account growth from strategic upsell to operational improvements

• Ensure seamless integration with wider media planning creative and analytics teams

What were looking for:

• Deep expertise in paid social with handson experience across key platforms

• Strong understanding of retail and ecommerce environments ideally from previous client or agency roles

• Proven leadership skills youll be responsible for the development and performance of a sizeable team

• Excellent communication and client management skills with experience working with senior stakeholders

• Strong commercial acumen with a focus on performance growth and strategic planning

• Comfortable with data able to interpret and use insight to inform direction

If youre looking for a leadership role where you can shape the future of paid social for one of Britains bestloved brands wed love to hear from you.

About the Agency:

MG OMD was established in 1990 as a challenger media agency (Manning Gottlieb Media) that placed craft trust and performance at the heart of media planning and buying.

Since joining Omnicom networks OMG (Omnicom Media Group) in 1998 we have continued to retain our founding ethos of providing clients with bespoke approaches unprecedented insight specialism security and transparency; helping our clients to use media to unlock their competitive advantage and deliver innovative effective and awardwinning work and campaigns that create difference that matters.

MG OMD is the secondlargest media agency in the UK. We are the most awarded media agency in both the history of the IPA Effectiveness Awards and Thinkboxs TV Planning Awards and have this year been named as Agency of the Year in The Media Leader UK awards Campaign Global awards and Campaign UK awards.

With over 500 employees working across some of the UKs leading brands including the John Lewis Partnership Virgin Media O2 British Airways Specsavers HM Government LNER Sony Pictures and Age UK; it is our people who ultimately make the awardwinning difference.

So true to our ethos we work hard at creating a spirit and atmosphere that inspires our people to be considerate honest and professional whilst also being stimulating imaginative and inspirational.

We want people who are great to work with fun to be with and who genuinely care; about each other our clients our media partners and doing great work.

In return we provide an amazingly collaborative culture where open communication and an unwavering commitment to diversity of thinking diversity of background and diversity of skillsets runs through everything we do. All backed up by the highest standards of training development and support in the industry; so much so that we have attained IPA (Institute of Practitioners in Advertising) CPD Gold Accreditation for the 13th year running and maintained our CPD Platinum Accreditation for the 7th consecutive year showcasing our commitment to continuous professional development. We were also featured in the Sunday Times Best Places to Work in both 2023 and 2024. Our being named is completely based on the opinions and perspectives of our employees which makes the accolade all that more special.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable you can email us confidentially at to let us know how we can support you.

Diversity Equity & Inclusion at OMG

At OMG our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality inclusion and belonging. We are committed to providing a truly inclusive environment that reflects todays society where everyone is able to bring their true selves to work and where diverse voices and backgrounds are valued heard and wellrepresented.

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Director