Head of Partnerships and Influencer Marketing
Head of Partnerships and Influencer Marketing
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Job Description
Build the Future of Wellbeing
Do Your Lifes Best Work
If modern wellbeing were redesigned from scratch it wouldnt live in a GPs office or a cluttered supplement aisle. It would be digitalfirst beautifully curated and powered by data that actually helps you feel your best.
Thats what were building at Healfan ecommerce platform at the intersection of personalised health and curated wellbeing. We connect customers with the worlds most effective products across EAT MOVE MIND and SLEEP and were just getting started.
We combine cultureshaping storytelling cuttingedge health tech (like our new blood testing platform Healf Zone) and a bestinclass product experience to help people build rituals that work.
Backed by investors behind Soho House Alo Yoga Cult Beauty and Innocent were scaling fastand redefining how the world shops and lives well.
The Role
Were looking for a bold strategic and brandobsessed Head of Partnerships and Influencer Marketing to own and scale Healfs partner ecosystemturning tastemakers into advocates and our audience into a movement.
This is a unique opportunity to scale Healfs influencer enginecrafting worldclass campaigns forging authentic partnerships and driving real business results through the power of cultural connection.
Key Responsibilities:
Design and Scale a Creator Engine
Build and lead a system for identifying onboarding and nurturing a powerful community of creatorsfrom microinfluencers to cultural leaders. Think big here.
Create/ Develop scalable workflows toolkits and playbooks for campaign management across Instagram TikTok YouTube and emerging platforms. Empower your team members to run this program.
Champion Healfs Four Pillars (Eat Move Mind Sleep) through creatordriven content that educates inspires and converts.
Own and Grow B2B Partnerships
Lead Healfs B2B and brand partnership strategybuilding meaningful collaborations with the most exciting wellbeing businesses in the world.
From iconic brands like Lululemon to cuttingedge spaces like Remedy Place design partnerships that bring mutual value and elevate our presence in the culture.
Create partnership models that drive distribution brand awareness community building and customer experience across both digital and physical touchpoints.
Strategic Partnership & Channel Development
Build longterm influencer relationships that transcend transactionsunlocking authentic storytelling and cultural credibility.
Develop smart allocation strategies across verticals and platforms balancing brand performance and audience growth goals.
Campaign Innovation & Brand Building
Design and launch standout creator campaignsfrom alwayson ambassador programs to hero seasonal drops.
Work closely with Growth and Content teams to align messaging voice and cultural relevance across all touchpoints.
Experimentation Measurement & Growth
Test and iterate on influencer strategiesrapidly learning what resonates and scaling what works.
Build dashboards set KPIs and obsess over metrics to continuously improve performance and ROI.
Use insights to inform future strategy product launches and new channel opportunities.
Qualifications:
Experience: 5 years in influencer marketing creator partnerships or brand collaborationswith a strong track record of building scalable programs that drive brand and performance results.
Expertise: Deep knowledge of influencer ecosystems and socialfirst content strategy with fluency across Instagram TikTok YouTube and emerging platforms.
Storytelling: A natural brand builder who understands how to connect emotionally and culturally through creators and content.
DataDriven: Comfortable in the numbersusing data to test learn and evolve everything you do.
Creative Hustle: Equal parts strategic thinker and handson doeryoure as comfortable building a pitch deck as you are jumping on a content brainstorm.
Founder Mindset: Selfstarting resourceful and excited by the scrappy energy of building something new.
Why Join Healf
- Do your lifes best work Build something that matters with a team that moves fast and aims high
- Surround yourself with A talent Youll work with highperformers who care deeply and raise the standard every day
- Be a builder This isnt a coginthemachine role. Youll help shape our voice culture and growth
- Wellbeing is the lifestyle From office yoga to Healf Zone insights everything we do is rooted in our pillars: EAT MOVE MIND SLEEP
Benefits (UK)
- 50% staff discount on all products
- Premium Wellhub membership access 1000s of gyms yoga & fitness studios
- Weekly inoffice yoga
- Complimentary sauna ice bath sessions
- 5day summer team retreat
- Hybrid working: 3 days/week in our London office (or open to exceptional remote candidates)
Employment Type
Full Time
