CDP Director

About the Role:

Annalect is the data technology and analytics division of help CMOs and their teams harness data technology and advanced analytics to grow their have built a variety of innovative product and specialist service solutions for clients and agency partners.

We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni. Omni has over 20000 active users and is recognized in the industry as a leading marketing platform. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data driven marketing.

Our team of Annalectuals is growing rapidly and are based in over 80 countries around the globe supported by global and regional team hubs in NY London and Singapore Gurgaon Bangalore and Hyderabad.

The EMEA team is responsible for global and regional relationships clients led from London as well as the development of new datadriven marketing capabilities. They form part of our global team and collaborate closely with local market Annalect teams across EMEA as well as regional Omnicom agency partners.

TEAM RESPONSIBLITIES:

Technology Services and Omni Customisation is an SME team that provides deep expertise in data and martech strategy and platforms. It provides technology implementation services including customisation of the Omni platform for clients and their agencies.

Specific responsibilities of the team are to deliver data and technology strategy technical architecture and implementation planning martech consulting and platform management including cleanrooms DMPs CDPs CMPs and other cloudbased marketing infrastructures.

Key Responsibilities

• Help our clients work with and activate their consumer data to achieve goals such as customer engagement and revenue targets through better use of martech
• Lead the CDP segmentation and activation team to deliver all inplatform CDP operations for a large global client
• Be the SME on all topics related to the TreasureData platform features and usage both in an advisory and delivery capacity
• Be a part of technical workstreams on our projects throughout the project lifecycle including discovery design build and launch with on and offshore development teams
• Own key client relationships for example with client architects
• Present and communicate to people unfamiliar with the Digital Data space and CDPs including the advantages and caveats of solutions
• Collaborate with other delivery teams to ensure an integrated service to the client

Ideal Candidate

The ideal candidate is a handson martech expert with deep experience in Customer Data Platforms (CDPs) particularly TreasureData and a strong understanding of how to use firstparty data to drive marketing outcomes. They are both technically proficient and clientfacing capable of leading delivery teams while engaging confidently with senior stakeholders including client architects and business leads.

They bring a proven track record of designing and implementing datadriven marketing solutions across complex martech ecosystems including segmentation activation and integration of platforms like DMPs CMPs and cloudbased data infrastructure. With excellent communication skills they can translate technical concepts into actionable business insights and are comfortable presenting to both technical and nontechnical audiences.

This individual thrives in fastpaced environments is experienced working across the full project lifecycle and collaborates effectively with crossfunctional teams onshore and offshore. They are solutionoriented commercially aware and passionate about helping clients unlock the value of their consumer data.

About Annalect EMEA:

Omnicom Media Group Europe (OMG EMEA) is the media division of Omnicom Group Inc. headquartered in London with offices in Manchester and Newcastle.

The Annalect EMEA team at OMG EMEA is the data technology and analytics division. We help CMOs and their teams harness data technology and advanced analytics to grow their brands.

We have built a variety of innovative product and specialist service solutions for clients and agency partners.

We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni. Omni has over 30000 active users and is recognized in the industry as a leading marketing platform. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data driven marketing.

Our team of Annalectuals is growing rapidly and are based in over 80 countries around the globe supported by global and regional team hubs in NY London Singapore Gurgaon Bangalore and Hyderabad.

The EMEA team is responsible for global and regional client relationships led from London as well as the development of new datadriven marketing capabilities. They form part of our global team and collaborate closely with local market Annalect teams across EMEA as well as regional Omnicom agency partners.

Diversity

At Annalect we are focused on equality and believe deeply in diversity & inclusion of race gender sexual orientation religion ethnicity national origin and all the other fascinating characteristics that make us different.

We welcome remarkable people from a broad range of backgrounds who bring their diverse attitudes opinions and beliefs into a culture where you are treated with respect and can be comfortable at work just being you. Embracing our differences results in a stimulating and inspiring environment will lead to everyone viewing the world our work and each other with fresh eyes.

We are keen to encourage applicants from people from all walks of life and we want you to be at your best throughout the recruitment process please discuss any specific adjustments with a member of the Annalect People team.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable you can email us confidentially at to let us know how we can support you.

Diversity Equity & Inclusion at OMG

At OMG our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality inclusion and belonging. We are committed to providing a truly inclusive environment that reflects todays society where everyone is able to bring their true selves to work and where diverse voices and backgrounds are valued heard and wellrepresented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on Experience:

Director