Marketing Category Lead Gum, Candy & BM Egypt

Job Description

Are You Ready to Make It Happen at Mondelz International

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Working with crossfunctional and regional teams you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.

How you will contribute

Working with other internal stakeholders you will support the brand portfolio strategy and priorities to enable consumercentric brand portfolio growth. You will develop annual plans setting objectives and allocating resources. In addition you will offer recommendations for integrated commercial plans develop and execute marketing plans that deliver on revenue and profit forecasts and share objectives. Based on your deep consumer insights and brand positioning you will develop and implement integrated marketing communications and 360 degree campaigns.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Consumer behavior preferably in the consumer goods sector in matrix environment
• Developing a seamless consumer experience
• Managing business objectives beyond brand and budget
• Analytics and creativitya balance of commercial and strategic acumen
• Leading and influencing teams
• Communicating effectively verbally and in writing and executive presentation skills
• Markets with diverse economic environments a distinct advantage

More about this role

What you need to know about this position:

Category Strategy Development:

• Develop and implement a comprehensive marketing strategy for the GCBM Category aligned with Mondelzs global objectives and local market needs.
• Conduct thorough market analysis including consumer insights competitive analysis and trend identification to inform strategic decisions.
• Identify and evaluate new product opportunities and market expansion strategies.

CBM Brand Management:

• Oversee the development and execution of brand marketing plans including advertising promotion digital marketing and public relations with the global/regional brand strategy while adapting to local consumer preferences.
• Ensure brand consistency across all marketing channels and touchpoints.
• Manage the brand budget and track marketing performance against key metrics.
• Manage the brand portfolio driving innovation and new product development to meet consumer demand and market trends.

Product Innovation:

• Collaborate with R&D Strategy & Insights and Sales teams to identify and develop new product innovations that meet consumer needs and drive category growth.
• Lead the launch of new products including developing marketing plans sales materials and promotional activities.

Market Analysis & Insights:

• Utilize consumer research and data analysis to understand consumer behavior preferences and motivations.
• Translate consumer insights into actionable marketing strategies and product development initiatives.
• Monitor and analyze consumer feedback and adjust marketing plans accordingly.

Integrated Marketing Campaigns:

• Lead the development and execution of integrated marketing campaigns across multiple channels (digital social media TV instore etc.).
• Collaborate with crossfunctional teams (sales finance supply chain) to ensure alignment and successful implementation of marketing initiatives.
• Communicate effectively with senior management and other stakeholders on category.

Budget Management:

• Manage the marketing budget for GCBM category ensuring efficient allocation of resources to maximize ROI.
• Monitor and report on campaign performance adjusting strategies as needed to meet financial targets.
• Track marketing spend and ensure that it is aligned with budget guidelines.
• Analyze marketing ROI and make recommendations for optimizing marketing spend.

Performance Monitoring & Reporting:

• Monitor and analyze key performance indicators (KPIs) such as market share sales growth brand awareness and customer satisfaction.
• Prepare regular reports on category performance and present findings to senior management.
• Identify and address performance gaps and develop corrective action plans.

Stakeholder Management:

• Act as the key point of contact for internal and external stakeholders including global teams local partners and agencies.
• Ensure effective communication and collaboration to drive category success.

What extra ingredients you will bring:

• Effective communication (verbal & written) and strong presentation skills.
• Strong leadership to influence core stakeholders.
• Strong strategic thinking and analytical skills.
• Proven ability to manage complex projects and lead crossfunctional teams.
• Creative mindset with a passion for brand building.
• Proficient in digital marketing consumer insights and market analysis.
• Experience in the consumerpackaged goods (CPG) industry is highly preferred.

Education / Certifications:

• Bachelors and/or masters degree in marketing or equivalent

Job specific requirements:

• Min. 8 10 years of progressive experience in marketing with a focus on brand management and category management.
• Demonstrated success in developing and executing marketing strategies that drive business results.
• Ability to manage multibrand / multicountry.
• Experience with market research tools and techniques

Business Unit Summary

Mondelz International in the Middle East North Africa and Pakistan serves the Middle East and Africa markets as well as Australia New Zealand the UK and Canada. Headquartered in Dubai UAE we have more than 2600 employees working across seven plants and six commercial offices; we make bake sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate Milka Oreo and belVita biscuits Barni CakesTang powdered beverage Chiclets and Trident gum and Halls candy.

Mondelz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion gender sexual orientation or preference gender identity national origin disability status protected veteran status or any other characteristic protected by law.

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