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You will be updated with latest job alerts via emailAbout the Brand Design Team
The Brand Design team at Zalando creates visual tools and experiences that build connections inspire and engage both internal and external audiences. We achieve this by crafting a compelling visual written and spoken language and telling impactful stories through concepts copy and design. Our mission is to push the Zalando brand forward by ensuring creative excellence in all communications and visuals across the company.
About the Identity Team
The Identity Team is dedicated to shaping the Zalando brand as a whole. We define visual identities and create distinct design systems that differentiate core brand propositions and special moments. In this role you will drive visual ideation and concept development to translate brand attributes into clear actionable guidelines and toolkits. As a specialist in the commercial offproduct environment you will consult on brand mechanics across static print spatial motion and digital media.
As the lead identity designer for commercial moments youll be responsible for defining design systems that maintain brand consistency across the consumer journeyensuring visual integrity from static assets to dynamic experiences. You will lead sprints that innovate and evolve the brand experience through our core design elements.
Reporting Structure & Key Responsibilities
This role reports directly to the Head of Brand Design (Executive Creative Director) who will provide overall strategic direction performance goals and daytoday guidance. Guided by their leadership and creative direction you will contribute to the continuous evolution of Zalandos visual architecture ensuring it stays consistent impactful and aligned with our strategic goals. In this role youll collaborate closely with internal teams identity agencies inhouse brand and product designers and key stakeholders across the organization to drive this vision forward.
You will also consult with global and local agencies as well as work alongside Art Directors Copywriters and Visual Merchandisers. In addition youll act as a creative consultant for the development and rollout of brand toolkits that support campaigns and activations across Europe. You will play a crucial role in ensuring brand assets remain aligned with Zalandos overarching vision while enabling highimpact marketleading campaigns.
Why This Role Matters
Youll be at the forefront of Zalandos visual identity influencing how our brand is perceived by audiences across Europe and beyond. Your work will directly shape the publics experience of Zalando enhancing our global presence and ensuring that our creative output resonates deeply with our customers.
At Zalando our vision is to be inclusive by design. This begins with our hiring we do not discriminate based on gender identity sexual orientation personal expression ethnicity religious belief or disability status. You are welcome to leave out your picture age and marital status from your application.
Were committed to a candidate experience that celebrates diversity. Please let us know if you need accommodations so we can best support you throughout the hiring process.
Learn more:
our diversity & inclusion strategy
Our employee resource groups
Support the creation and evolution of Zalandos visual architecture ensuring it remains consistent across all touchpoints.
Collaborate with crossfunctional teams including identity agencies internal designers and creative stakeholders to develop visual systems and toolkits.
Act as a key advisor and consultant on brand mechanics across multiple formatsstatic print spatial motion and digital.
Support the design and implementation of brand strategies for commercial moments helping teams ensure visual coherence across the on and offproduct consumer journey.
Innovate and evolve the brand experience by leading design sprints pushing creative boundaries while staying true to brand values.
Provide creative direction and consultation (when needed) to external agencies ensuring all outputs align with Zalandos brand standards and strategic goals.
Experience: 10 years of experience as a Senior Designer within a creative design team. Prior experience in fashion lifestyle or consumerfacing brands is a plus. At least 5 years as a lead designer (ACD) driving creative concepts and managing design teams.
Design Expertise: A contemporary visual design background with extensive experience across brand and digital product design. Expertise in design systems brand architecture platform design and key channels such as print SoMe (Social Media) Display and CRM.
Motion and Interactive Media: Knowledge of moving pictures interactive media and motion design e.g. storyboarding is highly valued.
Collaborative and ProcessDriven: Highly organized processoriented and a team player with a keen eye for quality and the ability to collaborate effectively with crossfunctional teams.
Communication Skills: Fluent in English with strong verbal visual written and presentation communication skills.
Technical Skills: Proficient in Adobe Creative Cloud (Photoshop Illustrator InDesign) and Figma. Knowledge of storyboarding for video special design and motion graphics is a plus.
Zalando provides a range of benefits heres an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando 30% off Zalando Lounge discounts from external partners
2 paid volunteering days a year
Hybrid working model with 60% (or more) remote per week actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start
Relocation assistance available (subject to prior agreement)
Family services including counselling and support
Health and wellbeing options (including Gympass)
Mental health support and coaching available
Learn all about Zalando and our values here: note that all applications must be completed using the online form we do not accept applications via email.
Required Experience:
Director
Full-Time