Demand Generation Marketing Specialist (f/m/x)
Demand Generation Marketing Specialist (f/m/x)
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Job Description
Job description
Goldright Master Data Management is a product of NETCONOMY GmbH and with us you have the opportunity to play a decisive role in shaping the future of a dynamic fastgrowing technology company as well as to grow with your tasks and responsibilities. We are a strong team that embodies independence and fast decisionmaking in flat hierarchies.
YOUR JOB
You are passionate about datadriven marketing crafting creative campaigns and making a real impact on business growth. Join our team and help us build a performance marketing strategy that generates qualified leads boosts sales and delivers measurable results.
Your jobs key responsibilities are:
Developing and executing targeted demand generation strategies to generate highquality Marketing Qualified Leads (MQLs) and Sales Accepted Leads (SALs) aligned with sales targets
Owning and managing lead generation campaigns across key channels (e.g. Google Ads LinkedIn Ads) focusing on CPL MQLtoSAL conversion rates and ultimately pipeline contribution
Optimizing the entire lead funnel from initial capture (e.g. landing pages forms) through nurturing sequences to sales handoff using A/B testing and conversion rate optimization techniques
Collaborating intensely with the sales team to ensure tight alignment on lead quality definitions scoring handoff processes and feedback loops for continuous improvement
Leveraging marketing automation (e.g. HubSpot) to build sophisticated nurturing programs that qualify leads and move them efficiently through the funnel
Utilizing data analytics (e.g. Google Analytics HubSpot CRM data) to track fullfunnel performance identify bottlenecks report on ROI and inform strategic pivots
Managing and optimizing paid media budgets specifically for lead generation goals ensuring costeffectiveness and maximizing return on ad spend (ROAS)
Maintaining and enhancing foundational SEO practices to support inbound lead generation
Exploring and implementing AI tools to improve targeting personalization and campaign efficiency for lead generation
Job requirements
YOUR SKILLS
3 years in a marketing role ideally in an agency or fastpaced environment with B2B clients with 2 years of direct experience in Google Ads management and performancedriven campaign execution
Proven ability to plan manage and take responsibility for marketing campaigns with clear goals in mind
Creative thinking to develop content and campaigns that capture attention and drive action
Deep understanding of the Google ecosystem including Google Ads Analytics Tag Manager Looker Studio and SEO
Experience in working with LinkedIn Campaign Manager is beneficial
Confidence in analyzing data and tracking performance to improve conversion rates through testing and user feedback
Experience with industrystandard tools like HubSpot SEMrush or similar
Organized and able to manage multiple projects while collaborating effectively with colleagues and teams to align marketing efforts and optimize results
Excellent communication skills in German and English (at least B2 level) as well as presentation and copywriting skills
OUR OFFER
While were one company each location has unique aspects and benefits. Heres a glimpse of what to expect:
Flexible Working Models: Early bird or night owl Thanks to our flexible working models you start your work day when and where it fits you best. Plus our hybrid work option lets you choose whether you prefer working more from the office or from home.
Career Development & Onboarding: Start your journey in NETCONOMY with a structured onboarding and mentoring phase and continue with individual training opportunities.
Company Summit:Exchange professional and personal experiences at our annual inhouse conference! One of the highlights of our company Summit is the vibrant networking environment it cultivates.
Social Events:Join your colleagues and build new connections at our social events like pizza & games evenings hiking and Christmas party and celebrate milestones together. Its on us!
Snacks and Wellbeing: Fuel your productivity and taste buds with our monthly meal allowance and discounts at partner restaurants.
Mobility Support:Choose eco friendly transportation! As we take our responsibility for the environment seriously we support your climatefriendly transportation costs.
The actual salary depends on your qualifications and experience. What is also important to us is to pay our employees an internally comparable salary. For legal reasons we need to disclose the minimum annual salary for fulltime employment as stated in the current collective IT agreement which is 53802 for this position.
All done!
Your application has been successfully submitted!
Required Experience:
Unclear Seniority
Employment Type
Full Time
