Senior Group Manager, Demand Generation (EMEA)
Senior Group Manager, Demand Generation (EMEA)
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Job Description
Datadog is looking for an experienced Senior Group Manager Demand Generation to help lead our growth marketing efforts in the EMEA region. Reporting into the Senior Director Global Demand Generation this data-informed marketing leader will be asked to create execute and measure the demand generation strategy in the EMEA region. You will be responsible for adapting global programs and designing bespoke campaigns to drive new customer acquisition customer expansion opportunities and pipeline generation.
At Datadog we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.
What Youll Do:
- Lead mentor and grow a team of high-performing digital marketers campaign managers and ABM practitioners to drive pipeline growth new customer acquisition and cross-sell/upsell opportunities in EMEA.
- Partner closely with the global campaigns growth marketing and regional marketing teams to adapt programs and investment mix to needs of the region.
- Design demand generation strategies integrated campaigns and ABM programs that fuel growth in distinct markets like UK DACH France Benelux Italy and Middle East.
- Oversee digital demand generation channels in the region including SEM paid social webinars paid sponsorships and SEO.
- Develop best in class strategies to generate demand in multiple market segments including Commercial Mid-Market and Enterprise.
- Build a culture of constant testing and optimization to improve channel performance and ROI metrics.
- Work cross functionally to drive alignment amongst global marketing field marketing and the extended go-to-market teams.
Who You Are:
- Bachelors Degree (Masters degree a plus)
- 7 years of demand generation/growth marketing experience with 3 years leading high-performing teams
- Experience running digital marketing programs in the EMEA region and deep understanding of the various EMEA markets and cultural nuances local digital trends/channels etc.
- Strong analytical skills with deep experience in performance management attribution and optimization.
- Experience building full-funnel campaign strategies for B2B organizations experience in tech PLG a big plus.
- Excellent written and verbal communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans
- Additional language skills (French German Italian Spanish) a plus
Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. Thats okay. If youre passionate about technology and want to grow your skills we encourage you to apply.
Benefits and Growth:
- Generous and competitive benefits package
- New hire stock equity (RSUs) and employee stock purchase plan
- Continuous career development and pathing opportunities
- Product training to develop an in-depth understanding of our product and space
- Best in breed onboarding
- Internal mentor and buddy program cross-departmentally
- Friendly and inclusive workplace culture
Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.
Required Experience:
Manager
Employment Type
Full Time
