Divisional Secretary for Public Relations (Prairie)
Divisional Secretary for Public Relations (Prairie)
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Job Description
Who We Are
For more than 130 years The Salvation Army has served people in need in communities across Canada and Bermuda. Building on our roots as a worldwide Christian church each year we help more than 2 million people providing necessities such as food clothing and shelter. In addition we support people experiencing unemployment addiction and family challenges. We continually adapt and innovate to meet emerging needs and live out our mission vision and values of hope service dignity and stewardship. As a faith and valuesbased organization we hire and serve people of all backgrounds and walks of life there is a place for everyone to belong here.
Mission Statement
The Salvation Army exists to share the love of Jesus Christ meet human needs and be a transforming influence in the communities of our world.
Job Description:
Job Summary
The Divisional Secretary for Public Relations (DSPR) leads a comprehensive marketing and communications program that supports the strategic priorities of The Salvation Army; while upholding and promoting the values policies procedures codes and conduct and ethics of The Salvation Army Canada & Bermuda Territory.
Giving leadership to a divisional team the DSPR is responsible for marketing crisis communications earned media events supporting public affairs Advisory groups and the annual kettle campaign. The DSPR is the spokesperson for The Salvation Army within the division through regular interface with public forums and media to communicate the vital mission impact of The Salvation Army.
Key Accountabilities
Leadership & People Management
- Supervise the daytoday operations of the Divisional Public Relations staff assigning work providing guidance and direction reviewing for quality and promoting adherence and consistency in the representation messaging and brand impact of the Salvation Army
- Lead divisional communication and marketing coaching and supporting opportunities for local corps and ministry units according to best practices
Marketing
- Lead the team in the use of analytics to improve marketing strategies and understand the performance of the organization
- Develop and manage strategies for brand recognition and brand impact that includes planning goals and current topics
- Manage divisional marketing and advertising efforts and measure performance results
- Develop marketing plans that include analyzing the external environment identifying trends and developing plans that include both strategies and tactics that align with campaigns for the territory
- Working in partnership with divisional and territorial leads be responsible for all divisional content for internal and external communications and marketing including (but not limited to) story content impact reports stewardship reports articles etc.
Communications
- As the divisional spokesperson for The Salvation Army ensure consistent messaging for all media related matters leading efforts for media releases quotes and responses in a manner that preserves the reputation of The Salvation Army
- Manage communications provide updates and ensure consistent messaging and accuracy for divisional disaster responses
- Manage the message for all crisis communications from inception to final release and followup metrics/results
- Provide editorial oversight of all communication materials including social media messages and video captioning
- Lead all efforts for compelling story content mission impact and call to action for the division and liaise with units and THQ for content approvals and delivery
- Develop and lead strategy for earned media positioning The Salvation Army as a knowledge leader and innovative partner to further build sustainable partnerships
Events
- Develop and supervise marketing plans that enhance event and brand awareness acquires new attendees donors meets strategic objectives and increases fundraising results
- Lead the kettle campaign for the division establishing goals with divisional leadership and creating public awareness for this annual campaign
- Manage communications for events and kettles within the division communicating opportunities resources and outcomes
Education and Experience Qualifications
- Completion of a university program consisting of four academic years and related to communications public relations or marketing
- Professional designation will be considered as an asset
- A minimum of ten (10) years of prior related experience in marketing and/or communications
- Strong media relations experience relating to the notforprofit sector and crisis management
- Demonstrated experience leading a team to meet and exceed its targets
- Demonstrated knowledge of all components of a successful marketing program
- Background in a multifaceted large regional or national organization
- Detailoriented with strong organizational and planning skills
- Demonstrated ability to manage several projects with varying deadlines
- Ability to develop systems & processes while ensuring compliance with all policies and regulations
- Experience in building and managing a team approach to problem solving
- Responsible for managing employees including hiring performance review discipline and performance management and terminating employees
- Skill in preparing written reports and presentations
- Skill in public speaking and leading inperson meetings and events
Compensation:
The target hiring range for this position is $103466.74 to $129333.43 with a maximum of $155200.12.Placement in the salary range will be based on factors such as market conditions internal equity and candidate experience skills and qualifications relevant to the role.
The Salvation Army will provide reasonable accommodation upon request. Please email if you have a need for any accommodation and we will be pleased to discuss this with you.
Employment Type
Full-Time
