Strategic Communications Manager

Australian Golf:

In December 2021 Golf Australia (GA) and the Professional Golfers Association of Australia (PGA) together with the WPGA Tour of Australasia (WPGA) launched the Australian Golf Strategy the firstever industrywide strategic plan for the game.

With a clear line of sight to the national strategy and its growth aspirations were all committed to its ideals headlined by a purpose of encouraging more Australians to play more Golf.

The PGA is the peak professional golf body in Australia responsible for providing career opportunities and growing the industry for more than 2800 current PGA Professionals driving worldclass golf education and operating Australasias premier mens and womens professional tours the PGA Tour of Australasia and the WPGA Tour of Australasia.

Golf Australia is the governing body for golf in Australia. The membership of GA starts with State Associations and cascades down to golf regions associations golf clubs and the members of golf clubs across the country. More than 1400 golf clubs and 425000 club members are affiliated to GA through their membership and access to the GA Handicap system. In addition to supporting golf clubs and facilities GA has a sharp focus on participation encouraging growth increasing diversity and presenting golf as a sport for all.

Given the collaboration and sharing of services already being undertaken a corporate entity titled Australian Golf Services (AGS) has been formed to appropriately manage and govern these functions. The AGS is an entity jointly owned by GA and PGA of Australia to bring together specialised areas of both businesses to support and grow golf in Australia.

About the Role:

This role will sit in the AGS Public Affairs & Marketing team but will exclusively work with Golf Australias Places to Play and Participation teams along with the Office of the CEO at Golf Australia to lead GAs storytelling and engagement with the golf industry and participants.

Australian Golf Values:

We are committed to creating a culture that enables our employees to thrive and our Australian Golf Values are at the top of mind in everything we do:

We Welcome Everyone

We are Connected

We are Courageous

We Bring our Best

Key Responsibilities and Accountabilities:

This role will enhance Golf Australias reputation amongst its affiliated clubs facilities places to play and other key industry stakeholders through effective communications ultimately bringing the industry together to inspire more Australians to play more golf.

Working closely with the communications marketing and content teams to drive an aligned message to market the role will focus on direct and stakeholder communications initiatives such as B2B EDMs and newsletters industry forums speech and presentation preparation thought leadership and direct participant engagement via our owned platforms.

Places to Play Communication and Engagement:

• Execute the Industry and Stakeholder Communications and Engagement plan to increase Golf Australias touchpoints with its affiliated clubs facilities and Places to Play.
• Lead a coordinated and strategic approach to engaging with Clubs Facilities and Places to Play through direct communications including the management of 12month content plan.
• Create high standard accurate and engaging internal and external communication content including but not limited to newsletter content via Mailchimp and Braze key messaging factsheets and broader organisational updates.
• Collaborate with the broader Public Affairs and Marketing team to ensure alignment of activities across Australian Golf for communications to Clubs Facilities and Places to Play.
• Represent the organisation at internal and external events as required.

Golf Participation Communications and Engagement:

• Lead direct customer communications for our Participation programs such as MyGolf Get Into Golf and TeeMates to drive engagement and retention.
• Focus on the consumer journey and develop an engaging engagement journey for existing participants.
• Execution of daytoday communications mapped out in the marketing & communications plan.
• Play a lead role in delivering the overall promotional plan for participation programs and executing on direct communications initiatives.

Industry Stakeholder Communications & Thought Leadership:

• Lead thought leadership communications for Golf Australias CEO and General Manager of Places to Play and General Manager of Participation.
• Develop an annual communications plan to increase for industry business partners (Places to Play) involved in the delivery of and servicing of participation programs and products.
• Showcase golf as a sport for all and one of Australias largest participation sports through the voice of the CEO.

Golf member engagement:

• Work collaboratively with the Public Affairs & Marketing Team to deliver engaging EDM content to golf club members.

Key Requirements

The ideal candidate will have a proven track record in developing and executing strategic communication plans that align with organisational objects and engage key stakeholders effectively as well as having:

• Tertiary qualified in communications PR or journalism
• 5 years experience working in a media environment
• Outstanding communication skills written and verbal/presentation
• Knowledge of sport and golf
• Understanding of the local and international golf news cycle and sports media landscape
• Knowledge of emerging digital trends
• Creativity
• Planning and stakeholder management to bring ideas to reality
• Daytoday experience in managing social media channels
• Ability to work as part of a team

We support Equal Opportunity practices and welcome applications from all individuals who are passionate about developing a collaborative and high performing culture.

What you will get in return:

Be part of the action Work at the heart of Golf combining your communications expertise with the energy passion and fastpaced environment of a professional sport

Gain rare experience managing strategic communications in a highprofile and dynamic sector

Join a supportive team that values fun and collaboration

How to Apply:

Please submit your resume and a cover letter via Seek aligning your skills and experience as outlined above.

Note: To be considered for this opportunity you must have:

Valid Australian working rights;

Current Australian drivers license

Valid WWCC or the ability to apply prior to employment commencement

Please apply via Seek link. Enquiries can be sent to Josh Marton (General Manager of Public Affairs and Marketing) via email:

Applications close 11:59pm Sunday 25 May 2025.