Content Marketing Manager

Content Marketing Manager

Location: Bangalore / Hyderabad India

Employment Type: FullTime; Salaried

Compensation: Base Salary Bonus Benefits

Job Description

About Us:

At Innovapptive we are bringing the industrial frontline worker backoffice and assets together. Our platform is the only patented and CodeFree connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic tedious & labor intensive paperbased processes for maintenance operations & supply chain. The industrial frontline workers are empowered with a suite of highly reconfigurable mobile apps while the backoffice has realtime visibility into the frontline workforce with better planning scheduling adoption monitoring and actionable insights. Some of the worlds largest brands such as Newmont Mining Dominion Nuclear Hess Shell UNICEF ConocoPhillips Reckitt Benckiser are digitally transforming their backoffice and frontline industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime productivity safety and talent challenges while delivering jobs better faster cheaper and safer.

We are backed by Tiger Global Management a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the worlds Unicorn brands such as Spotify Netflix Facebook LinkedIn Amazon Peloton Harrys Ola Flipkart Freshworks and many more!

Recently we have announced our Series B funding led by Vista Equity Partners a leading global technology investor with participation from Tiger Global Management our existing Series A investor. Vista invests in missioncritical software businesses that have a clear purpose and a demonstrated track record of success such as Innovapptive.

Our mission is made possible by Innovapptives most important asset: our people. We come together through collaboration and ambition in a teamdriven culture. Through the success of our product we have seen monumental growth in our workforce and we constantly look for exceptional talent to join us. At Innovapptive you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial FrontLine Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a frontline worker and the backoffice employee.

The Role

We are seeking a talented and resultsoriented Content Marketing Manager to join our marketing team and drive our content strategy and execution primarily for the US market. This is a highly collaborative role where you will work handinhand with our Product Marketer focused on buyer enablement to create valuable educational and persuasive content that resonates with our target audience throughout their journey and empowers our sales team. You will be responsible for developing content that educates potential buyers on their problems solution categories and ultimately why our solution is the right choice.

How You Will Make an Impact:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Content Strategy & Planning: Develop execute and maintain a content marketing strategy and editorial calendar aligned with marketing goals SEO objectives and the specific needs identified by the Product Marketing team for the US market.
• Content Creation: Write edit and produce highquality engaging content across various formats including:
• Deeply researched long and short form content (focused on problem education category deepdives and solution exploration)
• Guides whitepapers and eBooks
• Website copy and landing pages (especially for solution comparisons and key product areas)
• Content for email campaigns
• Scripts or outlines for webinars and videos (often in collaboration with Product Marketing)
• Contribute to or repurpose content for case studies and customer stories based on Product Marketings needs.
• Develop content assets supporting implementation and migration processes.
• Close Collaboration with Product Marketing: Work very closely with the Product Marketer responsible for buyer enablement. Translate product messaging market insights and competitive positioning provided by PMM into compelling buyerfocused content. Ensure content directly supports sales enablement needs by addressing common questions objections and demonstrating value.
• Audience & Market Understanding: Develop a deep understanding of our target audience in the US market their pain points information needs and consumption habits at different stages of the buyer journey.
• SEO & Distribution: Optimize all content for search engines and develop strategies for effective distribution across owned (website blog email) and earned/paid channels.
• Performance Measurement: Track analyze and report on content performance metrics (website traffic engagement lead generation conversion rates influence on pipeline) using analytics tools. Use data to continuously refine the content strategy and execution.
• Maintain Content Library: Organize and manage the content library ensuring assets are easily accessible to marketing sales and other teams.

What You Bring to the Team:

• 35 years of experience in content marketing with a strong focus on B2B SaaS.
• Proven track record of creating highquality content that drives engagement and contributes to pipeline/revenue.
• Exceptional writing editing and proofreading skills with a strong command of grammar and style particularly for a US audience.
• Solid understanding of SEO principles and best practices for content.
• Experience developing content aligned with different stages of the B2B buyer journey.
• Experience working closely with Product Marketing Sales or Product teams.
• Familiarity with content management systems (CMS) and marketing automation platforms (MAP).
• Ability to understand complex or technical concepts and translate them into clear benefitoriented content.

Preferred Qualifications:

• Experience in Supply Chain Asset Management Field Services or Industrial Operations (SCM/EAM/FSM).
• Experience managing freelance writers or external content contributors.
• Familiarity with analytics platforms (e.g. Google Analytics) and SEO tools (e.g. SEMrush Ahrefs).
• Experience creating content for sales enablement purposes.

Skills & Attributes:

• Highly analytical and datadriven.
• Processoriented with a keen eye for detail and optimization.
• Proactive and able to take initiative in a fastpaced environment.
• Excellent communicator capable of explaining technical concepts and processes clearly.
• Collaborative team player who can build strong relationships across departments.
• Adaptable and comfortable working in a dynamic growing company.
• Strong organizational and project management skills.

What We Offer:

• A positive open and highlyinnovative environment and team
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects
• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off.
• Provision of Medical Insurance for family self dependent spouse dependent children parents/parentinlaws
• Paid Maternity and Paternity leave
• Biannual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development access to wide range of eLearning courses (technical Product Process etc.)
• A host of Interest Groups/Clubs for Book Reading Toastmasters Sports Cricket Volleyball Throwball Badminton TT Music

Innovapptive does not accept and will not review unsolicited resumes from search firms.

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace. Qualified applicants will receive consideration for employment without regard to race color religion or creed alienage or citizenship status political affiliation marital or partnership status age national origin ancestry physical or mental disability medical condition veteran status gender gender identity pregnancy childbirth (or related medical conditions) sex sexual orientation sexual and other reproductive health decisions genetic disorder genetic predisposition carrier status military status familial status or domestic violence victim status and any other basis protected under federal state or local laws.