Digital Marketing Executive (PPC/Paid Media)

Digital Marketing Executive (PPC/Paid Media)

Sheffield South Yorkshire United Kingdom

Salary:

Its an exciting time to join the marketing team at UniHomes especially if you thrive in a fastpaced and growthfocused environment. As UniHomes grows so do the career opportunities! If digital marketing and campaign performance are your passions were currently looking for a datadriven and creative Paid Media Marketing Executive to join our growing team. Youll play a key role in developing and optimising engaging B2C campaigns across key digital channels that drive awareness generate leads and deliver measurable results.

Youll be part of a dynamic and supportive team while delivering impactful paid media strategies that support UniHomes continued growth. Working closely with our B2C Performance Marketing Manager and strategic paid media agency youll leverage your paid search and paid social expertise to enhance campaign performance and contribute to our marketing objectives. This is an exciting opportunity to be involved in the success of a rapidly scaling company and make a tangible impact on our paid media strategy.


Key responsibilities:

• Utilise various paid media platforms (e.g. Google Ads Meta Ads TikTok Ads Bing Ads) to plan build and optimise engaging campaigns that attract new customers and reengage existing audiences.
• Analyse campaign performance data to identify trends provide datadriven actionable insights and improve campaign effectiveness (web traffic lead generation ROI).
• Work across multiple brands and audience segments adapting content and messaging accordingly.
• Plan and craft compelling ads ensuring adherence to brand voice and messaging guidelines.
• Monitor and adjust campaigns in response to performance data ensuring continual optimisation of keywords audiences ad copy and bidding strategies.
• Provide regular reporting on campaign performance offering insights that enhance future strategies and creative direction.
• Collaborate with the wider marketing team to create develop execute and optimise targeted paid search and social media campaigns across the full customer journey.
• Stay informed of emerging digital marketing trends PPC innovations and best practices identifying opportunities to implement new strategies.

Skills and experience:

• Minimum 2 years of experience in a datadriven digital marketing role or a relevant marketing/analytics degree with handson experience.
• Proficiency in Google Analytics. With desirable proficiency in key advertising platforms (Google Ads Meta Ads TikTok Ads Bing Ads).
• Excellent data analysis skills to inform and optimise campaigns effectively.
• Strong written and verbal communication skills with the ability to craft clear concise and engaging content tailored to varied audiences.
• Experience using design tools like Canva a plus.
• Qualified in Google Ads Bing Ads or similar PPC certifications would be advantageous.
• Highly organised with experience balancing multiple projects in a fastpaced environment.
• Proactive mindset with strong attention to detail.
• Demonstrated ability to react promptly to business needs and campaign performance changes.

About us:

UniHomes has been named the fastestgrowing technology company in Yorkshire and the Northeast in the 2023 Deloitte UK Technology Fast 50. We are also incredibly proud to have been officially certified as a Great Place to Work (GPTW).

Our industryleading property search portal and utility management service enables our established and everincreasing network of letting agent partners to offer hasslefree allinclusive accommodation to our growing and strong community of university students who are actively seeking their perfect shared house. We are taking the market by storm currently in over 60 university cities and towns across the UK and we have huge ambitions for 2025.

Founded by three Sheffield property entrepreneurs in 2015 we have experienced remarkable growth and now have a team of almost one hundred at our Sheffield City Centre office. With recent minority investment from LDC we are scaling up our teams ready to conquer new horizons. There couldnt be a more exciting time to join us.

We are a team driven and united by our core values:

• Lead the Way
• In it Together
• Customers Matter
• Keep it Simple
• Rise Above Challenges
• Make it Happen

What do you get when you work here

With people and culture at the heart of our organisation we are continually enhancing our employee offer and culture. We are incredibly proud to have been officially certified as a Great Place to Work (GPTW) and an accredited Living Wage employer all our employees earn a fair living wage above the government minimum wage.

Working in our stunning new office at New Era Square in the centre of Sheffield you will get complimentary breakfast hot & cold drinks snacks pool table holidays length of service days voluntary day enhanced pension scheme pension salary sacrifice scheme healthcare scheme Employee Assistant Programme sick pay enhanced maternity & paternity pay career progression a commitment to personal and professional development employee of the month award refer a friend scheme staff discounts mental health and financial support and company social events.

At UniHomes we are committed to fostering an inclusive and diverse workplace where everyone can thrive and which values individuals for their unique perspectives. We welcome candidates from all backgrounds regardless of age disability gender reassignment marriage and civil partnership pregnancy and maternity race religion or belief sex or sexual orientation.

Please let us know if you require any reasonable adjustments to make the recruitment process more accessible to you.

We do not accept CV submissions from recruitment agencies. Direct applications from individual candidates are encouraged. Thank you for your understanding.