Marketing Operations Manager, Data Enablement
Marketing Operations Manager, Data Enablement
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$ 129000 - 152000
1 Vacancy
Job Description
About Gusto
Gusto is a modern online people platform that helps small businesses take care of their teams. On top of fullservice payroll Gusto offers health insurance 401(k)s expert HR and team management tools. Today Gusto offices in Denver San Francisco and New York serve more than 400000 businesses nationwide.
Our mission is to create a world where work empowers a better life and it starts right here at Gusto. Thats why were committed to building a collaborative and inclusive workplace both physically and virtually. Learn more about our Total Rewards philosophy.
Job Overview:
Gustos Revenue Operations team is seeking a Marketing Operations Manager Data Enablement to enhance the quality integrity and consistency of marketing data collection and movement across various applications (marketing automation platforms customer data platforms and CRM platforms etc.) and oversee omnichannel marketing campaign audience development. This role will involve developing and maintaining data dictionaries developing and managing audience segments and collaborating with crossfunctional teams to optimize marketing data processes and relevant systems. The successful candidate will also be responsible for creating data quality dashboards and automated reporting to provide actionable and proactive insights.
Key Responsibilities:
The Manager will excel in building and maintaining data dictionaries developing audience segments using firmographic and behavioral data and partnering with teams to improve processes and applications. They will be expected to establish high standards of data governance ensuring accuracy and consistency across all marketing platforms. Effective crossfunctional collaboration with Marketing Engineering Data and other stakeholder teams is crucial to achieving these goals.
Requirements for Success:
Success in this role will require strong expertise in data governance audience development and data hygiene. Excellent communication skills and a consultative approach to working with various teams are essential. Deep familiarity with marketing automation platforms customer data platforms and CRM platforms is also necessary. Candidates should possess a Bachelors degree in a relevant field and have 45 years of experience in data management governance or audience development within a highvolume highvelocity datadriven marketing organization.
What Youll Do Day to Day
- Oversee data governance initiatives to ensure high integrity consistency and accuracy of data across all marketing applications minimizing duplication and enhancing data quality.
- Develop and maintain comprehensive data dictionaries of prospective and current customer data ensuring all stakeholders have access to accurate structured information.
- Using the customer data platform and marketing automation platform build and manage audience segments using firmographic behavioral and other relevant data to optimize performance across various marketing channels (e.g. email push inapp).
- Oversee marketing campaign tracking taxonomy and processes; work with campaign owners to ensure proper application of tracking mechanisms prior to campaign launches..
- Partner with crossfunctional teams to improve processes and software applications ensuring data is captured and utilized in the most effective and efficient ways.
- Lead the creation and maintenance of data quality dashboards and automated reporting mechanisms that provide actionable and proactive insights.
What Were Looking For
- Demonstrated expertise in data governance audience development and data hygiene with a focus on leveraging firmographic and behavioral signals to drive marketing outcomes.
- Proven experience building and maintaining data dictionaries and managing audience segments for crosschannel marketing efforts.
- Ability to lead crossfunctional projects working effectively with crossfunctional teams including Marketing Engineering Data and other business stakeholders.
- Excellent communication skills with a consultative approach to collaborating with various teams.
- Extensive familiarity with martech and CRM platforms such as Marketo Salesforce and related systems.
Minimum Requirements
- Bachelors degree in Business Data Management Information Systems or a related field.
- 45 years of experience in data management governance or audience development.
- Experience in marketing technology (marketing automation platforms customer data platforms and CRM platforms) marketing operations or marketing analytics within a highvolume highvelocity datadriven marketing organization.
- Handon experience with marketing automation platforms customer data platforms and CRM platforms.
Our cash compensation amount for this role is targeted at $156000 $184000 in San Francisco and New York and $129000 $152000 in Denver and most remote locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
Gusto has physical office spaces in Denver San Francisco and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 23 days per week (or more depending on role). The same office expectations apply to all Symmetry roles Gustos subsidiary whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office a secure reliable and consistent internet connection is required.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because its the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race color religion national origin age sex (including pregnancy childbirth or related medical conditions) marital status ancestry physical or mental disability genetic information veteran status gender identity or expression sexual orientation or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories consistent with applicable federal state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.
Required Experience:
Manager
Employment Type
Full Time
