Marketing Manager
Marketing Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The Marketing Manager provides leadership direction and execution in the planning and development of comprehensive marketing strategies that support the strategic plan for the School of Social Work ( SSW ). The Marketing Manager will oversee and contribute to content development marketing campaigns market research idea generation and event planning to achieve marketing goals and objectives through various marketing platforms and digital outlets. The manager will lead a team responsible for the Customer Relationship Management ( CRM ) platform planning and executing special events social media content management advertising/marketing campaigns print publications videos email marketing and other marketing products supporting student recruitment and the School of Social Work.
Essential Duties And Responsibilities
Develops and ensures the successful execution of the annual integrated marketing plan and special event plans that include social media management special events planning community outreach graphic designs of products advertising publications and managing the CRM and other data resources. Supervise and lead a team responsible for producing and managing social digital advertising print email postcard and multimedia content and campaigns. Plan coordinate and execute special events to align with strategic marketing goals and objectives. Oversees advertising campaigns through constant communication with contractors and SSW staff members involved in the process. Manages marketing and advertising budget. Directly responsible for the daytoday management of the CRM and integrating with the UTA CRM related to marketing reports produced and analyzing data to ensure student recruitment marketing and communication efforts are on track to reach targeted goals. Coordinate with SSW staff and faculty University Communications Enrollment Management and other campus colleagues to create and execute successful marketing and advertising campaigns. Performs other duties as assigned.
Minimum Qualifications
Bachelors degree in marketing journalism public relations communication advertising English multimedia or a related field. Five (5) or more years of experience in marketing communication recruiting special event planning or an equivalent mix of education and relevant experience in similar role.
Preferred Qualifications
Masters degree in strategic communication marketing journalism public relations multimedia or a related field. Six (6) or more years of experience in collecting and utilizing user data from email web and social media marketing along with a working knowledge of print and electronic design trends website navigation photography CRM and digital production in higher education. Significant direct and handson experience with integrated marketing advertising public relations media relations college branding print and social media. Experience in marketing within higher education. Previous experience supervising staff and leading a team.
Work Schedule
Monday Friday; 8:00am 5:00pm Occasional weekend work may be required.
Required Experience:
Manager
Employment Type
Full-Time
