drjobs B2B & B2C, Marketing Manager

B2B & B2C, Marketing Manager

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1 Vacancy
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Job Location drjobs

Paris - France

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

B2B Marketing:

  • Develop and execute B2B marketing strategies to support and enhance A1L position as industry leader and first choice mixed-use operator.
  • Collaborate with Development teams marketing leaders to build awareness and profile of A1L on internal channels Masterclass platform.
  • Lead generation & relationship management/nurturing implement targeted campaigns and content to attract and engage new developer partners and key stakeholders.
  • Thought leadership - position A1L leaders within industry via owned channels and earned media.
  • Enhance content for presentations including Case Studies White papers etc
  • Event and Conference Strategy Plan and execute A1L participation in high-touch (internal & external) events industry conferences and private showcases for key partners (i.e real estate industry leaders developers/investors).
  • Manage and maintain key presentations including pitch deck industry presentations and kick-off meeting materials.

B2C Marketing:

  • PR Strategy: Extend scope of corporate and brand agencies to position residential offering and active projects.
  • Social Media Management Manage content calendar and align with Corporate and Brand peers for regular A1l/Residential content and posts (LinkedIn & IG).
  • Collaborate with Brand Orgs Mkt & Digital teams to build campaigns to target resident owners and UHNW and dedicated ALL homeowners campaigns.

Qualifications :

Ideal Candidate:

  • Experience in real estate marketing & PR
  • Social Media management
  • Events & Partnerships mgmt. experience a plus
  • Proven ability to lead strategic initiatives
  • PR management (agency or in-house)
  • Content Management/creation
  • Digital marketing/media management
  • Digital First Mindset
  • Strategic planning
  • Clear communicator
  • Ability to prioritize and manage multiple projects with multiple stakeholders


Additional Information :

What is in it for you: 

  • Join a global hospitality leader with an unmatched brand portfolio Fairmont Raffles Sofitel Delano SLS just to name just a few!
  • Reports to Global Vice President Brand Advisory Services Accor One Living
  • Competitive employee benefits


Remote Work :

No


Employment Type :

Full-time

Employment Type

Full-time

Company Industry

About Company

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