Lead Product Marketing Manager

Lead Product Marketing Manager

Location: Bangalore / Hyderabad India

Employment Type: FullTime; Salaried

Compensation: Base Salary Bonus Benefits

Job Description

About Us:

At Innovapptive we are bringing the industrial frontline worker backoffice and assets together. Our platform is the only patented and CodeFree connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic tedious & labor intensive paperbased processes for maintenance operations & supply chain. The industrial frontline workers are empowered with a suite of highly reconfigurable mobile apps while the backoffice has realtime visibility into the frontline workforce with better planning scheduling adoption monitoring and actionable insights. Some of the worlds largest brands such as Newmont Mining Dominion Nuclear Hess Shell UNICEF ConocoPhillips Reckitt Benckiser are digitally transforming their backoffice and frontline industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime productivity safety and talent challenges while delivering jobs better faster cheaper and safer.

We are backed by Tiger Global Management a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the worlds Unicorn brands such as Spotify Netflix Facebook LinkedIn Amazon Peloton Harrys Ola Flipkart Freshworks and many more!

Recently we have announced our Series B funding led by Vista Equity Partners a leading global technology investor with participation from Tiger Global Management our existing Series A investor. Vista invests in missioncritical software businesses that have a clear purpose and a demonstrated track record of success such as Innovapptive.

Our mission is made possible by Innovapptives most important asset: our people. We come together through collaboration and ambition in a teamdriven culture. Through the success of our product we have seen monumental growth in our workforce and we constantly look for exceptional talent to join us. At Innovapptive you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial FrontLine Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a frontline worker and the backoffice employee.

The Role

We are seeking an experienced and dynamic Lead Product Marketing Manager to act as a PlayerCoach for our growing product marketing team. In this unique role you will serve as a key individual contributor (Player) by owning and executing on a critical product marketing focus area while also providing guidance mentorship and strategic alignment (Coach) for two other Product Marketing Managers each responsible for distinct areas of focus such as (Sales Enablement MidFunnel/Bottom Funnel Content Core Product). This role is ideal for someone who excels at handson execution and is passionate about helping others grow and succeed without the formal responsibilities of a direct people manager (hiring formal performance reviews). You will play a pivotal role in scaling the impact and effectiveness of our product marketing function.

How You Will Make an Impact:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

As a Player (Individual Contributor Focus Area Ownership):

• Product Marketing Focus: Owning the overall product narrative developing GTM strategies and executing launches for new products/features crafting product communication to customers and supporting product adoption/upsell/crosssell goals.
• Sales Enablement Focus: Creating and maintaining highimpact sales tools (decks cheat sheets calculators) providing deal support developing use cases ensuring effective demo environments and delivering competitive intelligence.
• Buyer Journey Focus: Developing content and messaging that educates potential buyers on problems product categories solutions and alternatives and creating compelling customer stories/case studies and implementation/migration assets.
• Partners and Analysts Focus: Developing joint value propositions with partners creating comarketing content supporting partner enablement and managing relationships with industry analysts.

As a Coach (Team Guidance & Alignment):

• Provide mentorship guidance and support to three other Product Marketing Managers each focused on a different key area.
• Help team members prioritize their work navigate challenges and develop their skills within their respective domains.
• Facilitate collaboration and knowledge sharing amongst the product marketing team to ensure consistency in messaging and approach where needed.
• Help align individual team member initiatives with overall product marketing strategy and company objectives.
• Act as a sounding board and resource for best practices across all areas of product marketing represented by the team.
• Identify potential roadblocks for the team and work to remove them.
• Assist the Reporting Manager in identifying training or development opportunities for the team.
• Contribute to fostering a positive collaborative and highperforming team environment.

CrossFunctional Collaboration:

• Work closely with Product Management Sales Customer Success Demand Generation Communications and other teams to ensure cohesive gotomarket strategies and execution.
• Represent the product marketing team in key crossfunctional meetings.

What You Bring to the Team:

• 8 years of progressive experience in product marketing preferably within the Your Industry e.g. SaaS B2B Tech space.
• Demonstrated expertise and a proven track record of success in at least one of the specific product marketing focus areas listed above (Sales Enablement Buyer Enablement Core product launches/adoption/GTM Partners/Analysts).
• Previous experience mentoring coaching or informally leading junior team members.
• Strong strategic thinking skills and the ability to connect product marketing activities to broader business goals.
• Excellent written and verbal communication skills with the ability to articulate complex concepts clearly and persuasively.
• Proven ability to collaborate effectively across functions and influence stakeholders at various levels.
• Strong analytical skills and the ability to use data to inform decisions.
• Bachelors degree in Marketing Business Communications or a related field; Masters degree is a plus.

Preferred Qualifications:

• Experience operating in a playercoach or informal team lead capacity previously.
• Familiarity with multiple areas of product marketing outside of your core expertise.
• Experience with relevant tools and platforms (e.g. CRM like Salesforce sales enablement platforms analytics tools project management software).

Skills & Attributes:

• A natural playercoach mindset you enjoy both doing the work and helping others excel.
• Empathetic and supportive leadership style.
• Exceptional collaborator and relationship builder.
• Proactive selfmotivated and resultsoriented.
• Adaptable and comfortable working in a fastpaced evolving environment.
• Strong organizational and project management skills.
• Passionate about product marketing and enabling team success.

What We Offer:

• A positive open and highlyinnovative environment and team
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects
• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off.
• Provision of Medical Insurance for family self dependent spouse dependent children parents/parentinlaws
• Paid Maternity and Paternity leave
• Biannual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development access to wide range of eLearning courses (technical Product Process etc.)
• A host of Interest Groups/Clubs for Book Reading Toastmasters Sports Cricket Volleyball Throwball Badminton TT Music

Innovapptive does not accept and will not review unsolicited resumes from search firms.

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace. Qualified applicants will receive consideration for employment without regard to race color religion or creed alienage or citizenship status political affiliation marital or partnership status age national origin ancestry physical or mental disability medical condition veteran status gender gender identity pregnancy childbirth (or related medical conditions) sex sexual orientation sexual and other reproductive health decisions genetic disorder genetic predisposition carrier status military status familial status or domestic violence victim status and any other basis protected under federal state or local laws.