Category & Shopper Strategy Lead OHC (m/w/d)
Category & Shopper Strategy Lead OHC (m/w/d)
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Job Description
Hello. Were Haleon. A new worldleading consumer health company. Shaped by all who join us. Together were improving everyday health for billions of people. By growing and innovating our global portfolio of categoryleading brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum through a unique combination of deep human understanding and trusted science. Whats more were achieving it in a company that were in control of. In an environment that were cocreating. And a culture thats uniquely ours. Care to join us. It isnt a question.
We are looking for an experienced leader to cover a 12month parental leave to drive Haleons gotomarket strategy for the Mass Market Channel in Germany & Austria. This is a highimpact role at the heart of our Commercial Team combining strategic thinking category expertise customer focus and people leadership. As a strong people leader they will develop coach and guide their team to deliver
Develop and execute a winning 13 year channel and category strategy for the Mass Market in Germany & Austria.
Collaborate crossfunctionally with key stakeholders from Net Revenue Management Finance Marketing Sales Supply Chain and Consumer Insights to build aligned activation plans.
Represent the voice of the customer shaping shoppercentric strategies that unlock sustainable growth for both Haleon and our key partners.
Lead a strong and experienced team of 10 in Shopper/Trade Marketing and Category Management including mentoring interns and Future Leaders.
Create compelling commercial stories and own the annual planning process from promo calendar to brand/SKU mix and assortment strategy.
Drive category and brand growth backed by shopper insights market knowledge and clear execution plans.
Colead innovation assessment helping crossfunctional teams understand market opportunity and product/channel fit.
Lead the annual promotion strategy in close collaboration with Net Revenue Management and Sales always with a sharp eye on ROI and longterm category value.
Oversee Point of Sale materials and agency collaborations ensuring impactful efficient execution at shelf
Inspire internal and external stakeholders positioning Haleon as a trusted growthdriving partner in the Mass Market.
Team Leadership
Coach develop and empower a highperforming team across Shopper Trade Marketing and Category Management.
Build a culture of collaboration knowledge sharing and ownership.
Foster crossfunctional ways of working e.g. through GoToMarket or customer squads.
Celebrate success drive motivation and support career development.
Champion Haleons values and lead with humanity and integrity.
Your Profile
University degree in business marketing economics or related field
10 years of relevant experience in FMCG or Consumer Healthcare
Strong expertise in Category Management & Shopper/Trade Marketing
Proven leadership experience in functional teams and matrix organisations
Track record of building strong retailer partnerships and driving mutual growth
Strong project management and execution skills across diverse stakeholder groups
Strategic and analytical mindset with deep understanding of shopper behaviour and channel dynamics
Fluent in German and English (written & spoken)
Our Benefits:
Join a dynamic team in an inspiring and international environment right in the heart of Munich. Embrace our engaging culture of open direct communication or DuKultur while working in a central location.
Enjoy the flexibility of remote work while maintaining a healthy worklife balance. Our hybrid model allows employees to work from the office three days per week with the option to work from home as needed. Additionally you can work up to 10 days per year from abroad and our flexible timetracking models provide even more freedom.
We offer more than just a paycheck. Along with a competitive salary aligned with the collective agreement youll receive a performancebased bonus that recognizes your contributions to our shared success. As per our agreement youll enjoy at least 30 vacation days special leave for important occasions holiday pay an annual bonus and a company pension plan.
We are committed to helping you balance your professional and personal life through flexible working arrangements and a comprehensive benefits package. We support mothers fathers and samesex couples in family planning. Following the birth of a child employees are entitled to familyfriendly time off as well as a birth allowance a childcare subsidy and access to emergency childcare services to ease your return to work.
Health and wellbeing are a priority. We provide comprehensive health benefits including vaccinations regular access to our products and sportsrelated perks. Plus youll enjoy attractive corporate discounts on fashion sports activities concerts and lifestyle offerings as well as a subsidized canteen with healthy meal options.
Your growth matters to us. We offer an extensive range of training opportunities covering leadership business skills and technical competencies. You can even participate in our own MiniMBA program at no cost to advance your career.
We also make mobility easy and sustainable with a travel allowance free underground parking in Munich and our Leaseabike program.
Care to join us. Find out what life at Haleon is really like Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone. Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.
As you apply we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race color national origin religion sex pregnancy marital status sexual orientation gender identity/expression age disability genetic information military service covered/protected veteran status or any other federal state or local protected class.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific accommodations you are requesting. Well provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.
Employment Type
Full-Time
