Brand Manager
Brand Manager
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Job Description
Job Title: Brand Manager - Fitty
Location: Gurugram
Job Type: Fulltime
About Fitty:
Fitty is a new-age wellness brand from Fitelo a trusted name in Indian health and wellness. Were here to support ambitious young Indians with premium natural and convenient weight loss solutions designed for modern busy lifestyles. Focused on aesthetic goals Fitty blends effectiveness with ease all while staying authentic reliable and digitally connected to our community.
About the role:
We are seeking a Brand Manager to build Fittys identity drive awareness and foster a loyal community initially via social media and influencers. This is a unique 0-1 journey offering significant autonomy and learning as you shape a brand for the Gen Z/millennial market. If you thrive on building things from scratch and making a direct impact this role is for you.
Specifically this role will involve:
- Brand Strategy & Execution: Develop and manage Fittys brand strategy ensuring consistency across all touchpoints (voice visuals values).
- Social Media & Content: Own the social media strategy (primarily Instagram) - create engaging content (copy visuals video) drive engagement build community and manage influencer campaigns.
- Brand Guardianship: Ensure all communications and assets adhere strictly to brand guidelines.
- Performance & Analysis: Track key marketing metrics analyze performance and optimize strategies based on data.
- Collaboration: Work closely with product operations and customer service teams.
- Market Intelligence: Stay updated on trends competitors and Gen Z culture.
- Budget Management: Manage the brand marketing budget effectively.
An Ideal candidate will have:
- 3-5 years in brand/digital/social media management (D2C wellness lifestyle fashion or FMCG targeting young adults/Gen Z preferred).
- Proven success building brands via organic social media (esp. Instagram) content creation and influencer marketing.
- Strong grasp of the Indian digital landscape and Gen Z consumer behavior.
- Exceptional creative copywriting and communication skills.
- Strong analytical skills & experience with analytics tools.
- Ability to work independently own projects and thrive in a fast-paced startup environment understands Gen Z culture and communication.
- Strategic thinker highly creative and proactive.
- Excellent interpersonal skills.
- Organized detail-oriented adaptable and collaborative.
- Possesses a strong sense of ownership and drive.
Qualifications:
- Bachelors degree in Marketing Communications Business or related field
Employment Type
Full Time
